In order to recruit a lot of groups, no one spoke in the end. There were almost no parents reporting to classes. How to increase the community conversion rate?
In order to recruit a lot of groups, no one spoke in the end. There were almost no parents reporting to classes. How to increase the community conversion rate?
Education and training institutions, both offline and online, have a strong community atmosphere. Many teaching and training institutions also use the new ecosystem to conduct a series of enrollment work such as drainage and transformation. Among them, the new skirt is a very important community channel.
but there are many institutions that have worked hard to attract parents in the early stage, but they failed to do a good job of community operations. Often, they were wrong, so that the group would be reduced to a dead group or advertising group. When you need to drain again, a group of new parents will be pulled again, and similar phenomena will appear again.
How to avoid this dead cycle?
First of all, we must clear the meaning of opening this community, and also give the reason to the members of the group.
, as the education institutions have started training courses, the institutions have attracted relevant teachers and do curriculum design to provide students with education training. Only by reflecting the value of students to study, the institution has the possibility of receiving school fees. Therefore, the same is true for establishing a new group of enrollment. Assuming that the institutions open the enrollment group, the significance of this group is to transform students with potential needs.
In the significance of the community, it is necessary to continue to give reasons for the members of the group to stay in the group.
For example, help students analyze weak subjects, summarize the collection of test papers, forming the wrong question book, and provide analysis of difficulties in the examination papers over the years. Seize the content that parents and students care about and update them in the group regularly. These are the reasons why group members do not retreat.
Then, make daily potential to prepare for lessons.
If in the previous link, the agency made the group into a bay to live spring, then the next daily momentum is to make parents prepare for payment. Generally, parents do not pay for fever immediately, they will only be moved step by step.
The more common ways of making potential are:
1. Send soft articles
2. Movement of KOL parental feel
Tools
April, new group functions were launched in April: group to be done, which greatly improved the operating efficiency of WeChat groups. At present, the contents of the group can be set up: group announcement, applet, etc.
But when the institution is in a new group of operations, it is necessary to use the group to do it carefully. Only when particularly important news can be set to avoid disturbing parents. Moreover, you can only see 3 in groups. If you do more, you need to slide it. rnrn最后，踢好临门一脚，刺激购课程rn为了提高这一步的转化，多多使用限时、限量等字眼，或者在群里进行倒计时，都可以给家长带Come to strong urgency. Common ways of stimulating users to complete consumption are: spike activities, limited time discounts, or Tips for limited time groups: a tips for institutions, in fact, they are widely used in e -commerce groups and group purchase behaviors. They can also be used in curriculum purchase. You only need to use Mei Yan’s education marketing section function.
The purpose of the community is not just advertising, but to build each other’s trust. By operating the parent group, we can achieve the goal we want to achieve on the basis of building trust: the first purpose is to reduce the withdrawal, by making the teaching process transparent, the asymmetry of information, and letting parents see the work of teachers and institutions. Harmony, not just based on the final student test scores; the second is enrollment. In the future, the real and effective enrollment must be a long -term preparation process. 1. Publish content professional targeted in the process of sending with humor and entertainment spirit also allows parents to perceive the valuable content, enter the parents’ mind, and even affect the purchase behavior of parents. 1. Setting group purposes, publishing group tasks to examine students’ words, supervise students to complete certain homework, etc. are very effective group tasks. 3. Using the topic “Going to Teacher Centralization” should be committed to the “decentralization of teachers” of the parent group of the class, and encourage and guide parents to produce topics to participate in the discussion.
In response to the subject, [the admissions agency has pulled many groups, and no one speaks in the end] This question answers.
The business management directly using WeChat groups to do business management. It is really inconvenient to do business. Just pull people and kick people. It has been spent for half a day for advertising. Not to mention the subsequent activities such as the course live broadcast, group purchase and other subsequent activities.
The can actually be used by some third -party community management tools, such as short book note circles, and the precise user base for facing the education industry is the education industry.
part of some functions:
Paping
Topic list
Essence post top
Ranking list
1 Examination operation
Community discussions, comment interaction
two -way connection (community classroom and WeChat group, one -click sharing of information content)
Per payment advantages bypass iOS virtual payment
The surrounding malls
In particular, the photo post function is very effective for the active group, perfectly solving the troubled group trouble proposed by the subject.
If you want to do a good job of community operations, you must avoid these 10 most common community cognitive misunderstandings
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The quantity and quality of administrators in the service group: try to restore the question of each parent. Do not only send the content of “routine business” for the daily life, and to interact appropriately to enhance the quality of community operations.
2. Occasionally, there are red envelopes in the group, active atmosphere.
3. Pull the participation of core parents. Some parents must have some parents who trust the agency, and they can let these parents come out to ask questions and the like.