5 thoughts on “How to operate the WeChat group of the parents of the custody and counseling class, thereby increasing the renewal rate”
Rickey
01 Published content professional targeted The teacher who sent the lectures in the class parent group of the teacher could not understand it, wouldn’t it be posted? of course to send. After publishing the content of the lecture, the teacher must have some classroom evaluation (classroom test scores are also good classroom evaluations), and must make special comments for good students who perform well or good exams, and@related parents. It should be noted that “envy and jealousy and hate” is the first driving force for all human behavior. 02 Set the group purpose, release group tasks The stranger based on interest or indirect connections (such as the parents have indirect connections because the parents are reading together). In the end, it will be disorderly and chaotic, and it is difficult to escape the fate of advertising groups or dead groups. The mature communities are not simply superimposed by group members. It is organic, so it must be orderly. To set group purposes, to submit group tasks around group purposes and timely receiving feedback is the most effective way to create group order. The purpose of the parent group of the class is to continue the report and enrollment. Focusing on this goal, examining students’ words and supervising students to complete certain homework are effective group tasks. 03 Using the topic “Going to Teacher Centralization” The group owner centralized community often faces great risks: when the group owner absent from discussion or the knowledge or topic thrown by the group owner cannot attract everyone’s interest The activity and life of the group will be greatly reduced. Therefore, we must commit to the “decentralization of teachers” of the parent group of the class, encourage and guide parents to produce topics to participate in the introduction. For example, the teaching consultation or family education content issued by the public account of the institution is a very good discussion theme. Teachers throw the article into the group to lead everyone to discuss. The forwarding rate of the article. It the most of the parents in the group, and the mothers are also very interested in the informal content except the class. Small video clips doing homework will be very unexpected and excited. 04 Development of seeds The good communities need to organize structure, but the personal influence of teachers cannot radiate to each parent. Therefore, the seeds of seeds in the parent group of the class are needed. what is seed parent? Wenly the seeds we generally refer to are: the children’s grades are more prominent, and they are very happy to share their children’s situation and make suggestions for the other party. Differential seed parents and establishing a relatively deeper connection with seed parents will pass more sounds and expand the influence of institutions in the process of parent groups of teachers’ operations. 05 is clearly positioned The reminding that the purpose of the parent group is definitely not instead of the original telephone and interviewing parent meeting, but to create more opportunities and reasons to communicate with parents. The best way to communicate with parents is the interview, followed by phone, and then WeChat. Increased efficiency should not bring a decline in effect. The regular WeChat group parents’ meeting can be an effective supplement to the formal parent meeting.
To open a general custody class required: : Business license (handled by the Industrial and Commercial Administration Administration) 1, legal representative 2, registered capital 3, confirmed the type of enterprise 4, confirm the scope of operation : Tax registration (handled by local tax bureau) 1, determine the nature of VAT (different taxes in different industries) 2, land tax/national tax three: Code certificate (handled by the National Quality and Technical Supervision Bureau) This Organization Code Certificate The country’s requirements for primary and secondary students’ custody classes are stricter. However, there are currently various “custody classes” in the society, including the school’s own, some privately, and some of them set up in their own homes. If the following requirements for the Custody of Primary and Middle School Students in accordance with the “Promotional Law of the People’s Republic of China”: . The site area requirements: students with more than 500 square meters to learn venues. . The safety requirements of the venue: 1. The requirements for running the school venue are set up below the 6th floor, and there are more than two safety channels; 2. The school venue shall not be located in the residential building; Hidden safety hazards; 4. Fire safety appraisal must be provided. . Fund requirements: There must be a registered capital of 200,000 yuan. . Teachers’ requirements: Teachers with corresponding academic qualifications and corresponding qualifications. . The qualification requirements of the organizer: Adhere to the four basic principles, good ideological quality, college degree or above, local household registration, age is not more than 70 years old.
In want to know more counseling custody class, you can pay attention to the experience sharing of custody and counseling class, free to learn dry goods
Many principals have such feelings. In the past, they would do sales. They were all sitting under the bottom. As soon as they launched a preferential product, when I heard that a powerful teacher came to class, the parents quickly signed up. The five years ago, such sales sales can basically be converted 30%-50%of customers, but in the past three years, the influence of this sales sales is getting smaller and smaller. It is very good, and it is very good to be able to convert 5%-10%. The deep reason for this phenomenon is actually the consumption upgrade. The consumption upgrade makes parents more willing to spend money on their children’s education, and also stricter the requirements for education. They will pay more attention to classroom experience, student services, teaching concepts, the personalization and differentiation of teaching products, and the sense of science and technology, the sense of times, the sense of luxury, and so on. Therefore, it is getting harder and harder to get your parents now. Under such circumstances, how can traditional institutions attract more parents and students? The recently, New Oriental Master Little Wolf pointed out at an industry forum that under the upgrading of consumption, the teaching and training industry should improve their enrollment ideas and let themselves keep up with consumer needs and rhythm. The following is the prevalence of the little wolf: The wolf said that those institutions with a high rate of renewal rate are likely to just drive away those consumers who do not adapt to your products. The part of your product, so it seems that the renewal rate is very high, but the external growth will weaken. But under the upgrade of consumption, because the cycle of parents’ decision -making is getting longer and longer, the new students are becoming more and more difficult, and the addition of new students will become less and less. If the recovery of non -renewal teachers and the continuous reporting of new students, the renewal rate is no longer useful. Even if the quarterly renewal rate reaches 90%, only about 80%of students in half a year still have left class in class, and only 60%later, so the renewal rate alone is not enough to measure the development of teaching and training products. So how to transform this model? The little wolf told a word called “community users”. The community users refer to the establishment of a community like a snowball, but it is much heavier than the operation of snowball. As long as this person is now in my community, even if it is not my student, whether it is a freshman or an unpopular student, I will continue to help students and parents through various services Parents’ trust in institutions, after the parents fully trust the institution, then transform to the actual classroom according to the different characteristics of the parents. The indicators to measure the development of a teaching and training product in the future will be three data: 1 one is the community traffic of the organization and the effectiveness of the community; The conversion rate of paid products; The third is the renewal rate. So after the establishment of the user community, how to operate? First of all, we must understand the purpose of building groups and formulate group regulations, and establish the main form you want to build as soon as possible
Pay attention to the frequency: WeChat group must maintain 3-5 dynamics per day. Time range: 6:00 am: 00-9: 00; 11: 30-1: 30 am; 4: 30-6: 30 noon; 7: 30-9: 00 in the evening. Morning chicken soup, which is related to cultural and educational content. It can be a sentence, or a small common sense of parent -child education, and even a simple question; a message notification can be sent when key nodes. In afternoon and noon: Danning in the classroom teaching dynamics, the outstanding works of students, whether there are some good changes, and the dynamics that are closely related to the institution. In evening: Do some of the summary content. For example, the children are performing very well today. Now the weather is a bit cold. Everyone should pay attention to keeping warm. Parents who go home at night can test the knowledge of children today. The point is to guide parents to interact with children). Jiufang Admissions Team
For the opening of the custody counseling class, for the enrollment operation, you must do a good job of related market maintenance so that parents can trust you. If you are promoting, you must do a good job in the leaflet delivery and the promotion of the circle of friends. If you I do n’t know how to do it. Pay attention to the public ’s public.
01 Published content professional targeted
The teacher who sent the lectures in the class parent group of the teacher could not understand it, wouldn’t it be posted?
of course to send. After publishing the content of the lecture, the teacher must have some classroom evaluation (classroom test scores are also good classroom evaluations), and must make special comments for good students who perform well or good exams, and@related parents. It should be noted that “envy and jealousy and hate” is the first driving force for all human behavior.
02 Set the group purpose, release group tasks
The stranger based on interest or indirect connections (such as the parents have indirect connections because the parents are reading together). In the end, it will be disorderly and chaotic, and it is difficult to escape the fate of advertising groups or dead groups.
The mature communities are not simply superimposed by group members. It is organic, so it must be orderly. To set group purposes, to submit group tasks around group purposes and timely receiving feedback is the most effective way to create group order.
The purpose of the parent group of the class is to continue the report and enrollment. Focusing on this goal, examining students’ words and supervising students to complete certain homework are effective group tasks.
03 Using the topic “Going to Teacher Centralization”
The group owner centralized community often faces great risks: when the group owner absent from discussion or the knowledge or topic thrown by the group owner cannot attract everyone’s interest The activity and life of the group will be greatly reduced. Therefore, we must commit to the “decentralization of teachers” of the parent group of the class, encourage and guide parents to produce topics to participate in the introduction.
For example, the teaching consultation or family education content issued by the public account of the institution is a very good discussion theme. Teachers throw the article into the group to lead everyone to discuss. The forwarding rate of the article.
It the most of the parents in the group, and the mothers are also very interested in the informal content except the class. Small video clips doing homework will be very unexpected and excited.
04 Development of seeds
The good communities need to organize structure, but the personal influence of teachers cannot radiate to each parent. Therefore, the seeds of seeds in the parent group of the class are needed.
what is seed parent?
Wenly the seeds we generally refer to are: the children’s grades are more prominent, and they are very happy to share their children’s situation and make suggestions for the other party. Differential seed parents and establishing a relatively deeper connection with seed parents will pass more sounds and expand the influence of institutions in the process of parent groups of teachers’ operations.
05 is clearly positioned
The reminding that the purpose of the parent group is definitely not instead of the original telephone and interviewing parent meeting, but to create more opportunities and reasons to communicate with parents.
The best way to communicate with parents is the interview, followed by phone, and then WeChat. Increased efficiency should not bring a decline in effect. The regular WeChat group parents’ meeting can be an effective supplement to the formal parent meeting.
To open a general custody class required:
: Business license (handled by the Industrial and Commercial Administration Administration)
1, legal representative
2, registered capital
3, confirmed the type of enterprise
4, confirm the scope of operation
: Tax registration (handled by local tax bureau)
1, determine the nature of VAT (different taxes in different industries)
2, land tax/national tax
three: Code certificate (handled by the National Quality and Technical Supervision Bureau)
This Organization Code Certificate
The country’s requirements for primary and secondary students’ custody classes are stricter. However, there are currently various “custody classes” in the society, including the school’s own, some privately, and some of them set up in their own homes.
If the following requirements for the Custody of Primary and Middle School Students in accordance with the “Promotional Law of the People’s Republic of China”:
. The site area requirements: students with more than 500 square meters to learn venues.
. The safety requirements of the venue: 1. The requirements for running the school venue are set up below the 6th floor, and there are more than two safety channels; 2. The school venue shall not be located in the residential building; Hidden safety hazards; 4. Fire safety appraisal must be provided.
. Fund requirements: There must be a registered capital of 200,000 yuan.
. Teachers’ requirements: Teachers with corresponding academic qualifications and corresponding qualifications.
. The qualification requirements of the organizer: Adhere to the four basic principles, good ideological quality, college degree or above, local household registration, age is not more than 70 years old.
In want to know more counseling custody class, you can pay attention to the experience sharing of custody and counseling class, free to learn dry goods
Many principals have such feelings. In the past, they would do sales. They were all sitting under the bottom. As soon as they launched a preferential product, when I heard that a powerful teacher came to class, the parents quickly signed up.
The five years ago, such sales sales can basically be converted 30%-50%of customers, but in the past three years, the influence of this sales sales is getting smaller and smaller. It is very good, and it is very good to be able to convert 5%-10%. The deep reason for this phenomenon is actually the consumption upgrade.
The consumption upgrade makes parents more willing to spend money on their children’s education, and also stricter the requirements for education. They will pay more attention to classroom experience, student services, teaching concepts, the personalization and differentiation of teaching products, and the sense of science and technology, the sense of times, the sense of luxury, and so on.
Therefore, it is getting harder and harder to get your parents now. Under such circumstances, how can traditional institutions attract more parents and students?
The recently, New Oriental Master Little Wolf pointed out at an industry forum that under the upgrading of consumption, the teaching and training industry should improve their enrollment ideas and let themselves keep up with consumer needs and rhythm. The following is the prevalence of the little wolf:
The wolf said that those institutions with a high rate of renewal rate are likely to just drive away those consumers who do not adapt to your products. The part of your product, so it seems that the renewal rate is very high, but the external growth will weaken.
But under the upgrade of consumption, because the cycle of parents’ decision -making is getting longer and longer, the new students are becoming more and more difficult, and the addition of new students will become less and less.
If the recovery of non -renewal teachers and the continuous reporting of new students, the renewal rate is no longer useful. Even if the quarterly renewal rate reaches 90%, only about 80%of students in half a year still have left class in class, and only 60%later, so the renewal rate alone is not enough to measure the development of teaching and training products.
So how to transform this model? The little wolf told a word called “community users”. The community users refer to the establishment of a community like a snowball, but it is much heavier than the operation of snowball.
As long as this person is now in my community, even if it is not my student, whether it is a freshman or an unpopular student, I will continue to help students and parents through various services Parents’ trust in institutions, after the parents fully trust the institution, then transform to the actual classroom according to the different characteristics of the parents.
The indicators to measure the development of a teaching and training product in the future will be three data:
1 one is the community traffic of the organization and the effectiveness of the community; The conversion rate of paid products;
The third is the renewal rate.
So after the establishment of the user community, how to operate?
First of all, we must understand the purpose of building groups and formulate group regulations, and establish the main form you want to build as soon as possible
Pay attention to the frequency: WeChat group must maintain 3-5 dynamics per day. Time range: 6:00 am: 00-9: 00; 11: 30-1: 30 am; 4: 30-6: 30 noon; 7: 30-9: 00 in the evening.
Morning chicken soup, which is related to cultural and educational content. It can be a sentence, or a small common sense of parent -child education, and even a simple question; a message notification can be sent when key nodes.
In afternoon and noon: Danning in the classroom teaching dynamics, the outstanding works of students, whether there are some good changes, and the dynamics that are closely related to the institution.
In evening: Do some of the summary content. For example, the children are performing very well today. Now the weather is a bit cold. Everyone should pay attention to keeping warm. Parents who go home at night can test the knowledge of children today. The point is to guide parents to interact with children). Jiufang Admissions Team
For the opening of the custody counseling class, for the enrollment operation, you must do a good job of related market maintenance so that parents can trust you. If you are promoting, you must do a good job in the leaflet delivery and the promotion of the circle of friends. If you I do n’t know how to do it. Pay attention to the public ’s public.