1. The definition of the club economy? 2. The development model of the club economy? 3. The characteristic marketing model of the club?
1. The definition of the club economy? 2. The development model of the club economy? 3. The characteristic marketing model of the club?
“Club” is an exotic word, English is “Club”, and transliteration is the club. As early as the seventeenth century Europe, the world’s first member club was born in a cafe in the UK. Because the participants have the same hobbies, they decided to form an alliance. In fact, this is the first private club. Because this club provides a private social place for people of the same social class, it is popular and gradually popular, and then develop to today’s global phenomenon. At the meeting place, the membership of the club also evolved into a symbol of some identity.
is a community club. That is, the general club in the general sense. Such clubs refer to community services and public activity space provided by the owners in some newly -built communities. Literally, the community club is the place where the owners in the community are. It is mainly for the owner to create a convenient and healthy leisure lifestyle to meet the taste and needs of different consumers. What it is pursuing is to create a healthy and leisure life model that can really afford a large community. Such as Hangzhou’s “Golden Coast” and “Spring River Flower Moon Night”, etc., provide the owners with more complete service facilities such as leisure, entertainment, fitness and other service facilities in the community. From a different perspective, the community club also implements part of the functions of social business places, such as the gym, bowling room, tennis court, sample hall, etc., and even some clubs have Chinese and Western restaurants, business conference rooms, etc. You can also receive customers when you go out.
The second is a private club. It has been integrated with leisure and entertainment, business gatherings, cultural exchanges, fitness beauty, and catering services in Beijing, Shanghai and other regions. It has specific consumption objects and a more private club. Such as Beijing’s Beijing Club, Changan Club, China Association, and America Club; Shanghai’s Alexander Hall, Hongyi Association, Yongfu Association, Securities Federation, Bank Furniture Music Department, etc. These clubs provide a series of high -quality service projects for high -quality and diversified specific groups for specific groups. The annual conference fee of their members is usually thousands to tens of thousands of dollars, and daily consumption needs to be paid separately. Such clubs, especially the top private clubs, provide successful people with compatible strengths, similar interests, and similar cultural backgrounds. The needs in your heart belong to a more pure identity symbol.
The development club economy is not to promote the “noble economy”, which is not contrary to improving the consumption environment of the public.
First we should admit social differences. Different people, different classes and different regions must have different differences. This is an objective reality in itself. The difference does not affect harmonious coexistence. Respecting objective existence, acknowledging social differences, exerting their respective advantages, and implementing misplaced development can achieve win -win and win -win situation is the true meaning of development. In fact, the dismissal of differences and the dismissal of differences does not conform to the objective laws of social development. Due to regional characteristics and functional development positioning, the economic development strategy must take the road of high -end, boutique, fashion, and culture. It must actively cultivate potential, new, and stable tax sources, which is also an objective and rational choice. With the continuous improvement of the quality of life, the cultivation of high -end consumer markets and the consumer environment of service to serve the public are not contradictory, but to promote each other and complement each other.
I. Pay attention to the recent cultivation and focus on the long -term development.
The client economy may not necessarily produce very obvious economic benefits in the short term. From a direct perspective, the development of the club economy reflects only a series of high -end high -end boutique consumption and fashionable lifestyles, but from an indirect and long -term perspective, the far -reaching impact and role are celebrities and elite talents of all walks of life and elite talents. Gathering, mutual communication of various information and the integration of various resources. Therefore, in the early stages of development, we should actively cultivate and support. And through hard work, actively guide, take the lead, take the lead in gathering in Shangcheng District and form a group of unique clubs and clubs, so as to attract more social celebrities, business elites, art masters, experts and scholars to come to our district, so it is therefore come to our district. Therefore The economic and social benefits generated will be difficult to estimate.
It, policy guidance is combined with market operations.
The development club economy should be jointly carried out by the government and enterprises. As the government, it should focus on the leading role in planning approval, formulation, policy guidance, resource control, and information release, and at the same time attract interested, powerful, large -scale entrepreneurs, artists and related people. By digging history and culture, integrated stock resources, and enhanced functional connotation to create value.