Recently, Xiaomi Tao purchasing is very hot in the circle of friends. It is said that the threshold is very low and the feedback is very high. Can friends who know well?
Recently, Xiaomi Tao purchasing is very hot in the circle of friends. It is said that the threshold is very low and the feedback is very high. Can friends who know well?
First, the threshold is low, everyone can participate in
The low threshold of ultra -low ultra -ultra -ultra -low, so that people can achieve entrepreneurship by relying on a mobile phone!
. Investment is small, the risk is small
compared to traditional franchise stores, most social e -commerce is based on online sales. Small, even if there is no loss to sell, the risks they bear are the smallest!
three. Not subject to geographical restrictions
The Internet era, you can communicate with people in different regions at the same time, so you can make social e -commerce to any you Where you want to do, let all target customers know your products!
. The potential customer group is huge
S social e -commerce is rising from WeChat, so the potential customer group is every user who uses WeChat! As of 2018, WeChat daily use households reached 1.2 billion.
5. It can use fragmented time to operate
The people engaged in social e -commerce are Baoma and college students. They do not have a large time to work. It is just fragmented time. This is what other industries cannot do. Because of this, social e -commerce has been welcomed by more and more people.
. The speed of word of mouth is fast
Me word -of -mouth marketing is the most long way of communication. Good reputation often makes you less effective. I feel good, naturally introduce my relatives and friends.
7. Branding products
S social e -commerce products are well -known domestic and foreign brands. It is even more needed in the family, so there must be something in social e -commerce!
8. The rise of the social e -commerce platform
It to start a business, it is no longer a model that can be sold in a circle of friends, but it has become a marketing technique promotion of. The emergence of a large number of social e -commerce platforms gives entrepreneurs more choices and opportunities.
First, large stickiness, strong interaction
is relatively simple e -commerce, social e -commerce has a clear social nature.
Mades and sellers are essentially interesting and opposite when they are in business behavior, and it is difficult to establish trust relationships in the consumption process. Social e -commerce can use their social nature to improve the trust of buyers and sellers.
S social e -commerce used is that people are more inclined to trust acquaintances for shopping evaluation inertia in social life. The higher conversion rate and higher repurchase rate.
It today where the income is continuously increased, in addition to life necessities, consumers have begun to buy more and more products they like. Many products are not simply to meet consumers a certain rigid demand. Increase the existence of consumers ‘quality of life. Consumers’ purchase of such products does not have regularity. It is often purchased in the spare time of life. After noticing these products through social platforms, the desire to buy can only be produced and then buy.
. User segmentation is precise
S social networking sites are built for users. Users usually have their own groups. They can publish information and feelings in different discussion groups. Merchants can easily contact a large number of user layers, understand information such as user interests, hobbies and habits, and then formulate more accurate marketing plans.
S social e -commerce interaction, compared with the single search promoted by traditional e -commerce, can effectively guide consumers to purchase personalized non -standard commodities, and far exceeds the transformation rate of e -commerce Essence
The social e-commerce platform itself can reach 6%-10%conversion rate in e-commerce conversion rates, especially the top Internet celebrities on social platforms can reach 20%in e-commerce conversion rates, while traditional e-commerce conversion rates It does not exceed 1%.
. There is huge business potential
On social networks, a large number of real people are collected, and rich human network resources bring huge business potential to the development of social e -commerce.
The users in social networking sites have more or less friends and fans, and they are potential consumer groups in the Internet.
If in addition to participating in online shopping, these users may also publish and share their own shopping experience, so as to act as their online “shopping guide” and unconsciously answer “other potential consumers in social e -commerce” What to buy and “where to buy” have stimulated the user who has not yet formed a clear consumer demand, stimulates its consumer demand, and improves social e -commerce conversion rates.
. The marketing and time cost are low
This e -commerce giants have obvious “centralized” characteristics. Giant masters.
In the view of the online shopping market, Ali’s share alone reached 78%; from the perspective of online shopping, the share of only 82%of the mobile shopping market reached 82%.
The e -commerce giants often earn large amounts of marketing expenses for merchants through bidding rankings and homepage display bits. Most of these costs need to be borne by consumers. As a result, the cost of shopping time of consumers is increased.
S social e -commerce platform can be created on multiple traffic entrances. Each entrance can correspond to the characteristic consumption scenario, and matches the corresponding consumer group to achieve precise marketing and reduce consumer consumption time and cost; This “decentralization” model can also reduce the cost of e -commerce marketing.
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