The animation industry of film and television animation

Rich market resources, immature local industries, and inadequate talent resources.
The animation and multimedia industries have the characteristics of today’s knowledge economy, involving many industries such as culture, art, technology, media, publishing, and business. In Europe, the United States, Japan and South Korea, etc., a complete and mature industrial chain has been formed, and a virtuous circulation structure input and output has been formed, which has brought considerable economic and social benefits to the animation and multimedia industries.
2005 The global anime production industry has reached US $ 250 billion, while the output value of peripheral derivatives related to the online game and animation industry is more than $ 500 billion. In recent years, my country’s animation market has also developed rapidly. From the perspective of the online game industry, according to the latest “2004 China Online Game Research Report” data released by Iresearch (IResearch), in 2001, the scale of the Chinese online game market market It was only RMB 370 million. In 2003, it had reached 2.55 billion yuan. In 2004, it reached 3.91 billion, an increase of 46%over 2003. By 2006, the market size of China’s online games had exceeded 8 billion yuan, that is, from 2001 to 2006, the compound annual growth rate reached 92%.
, although we have a huge market, we have not developed our own related industries. A survey shows that among young people’s favorite anime works, Japanese and South Korea’s animation account for 60%, European and American animation accounts for 29%, the proportion of original anime in Mainland China and Hong Kong and Taiwan is only 11%. Japanese and Korean products occupy the Chinese online game. The main location of the product. The reason is that, in addition to the economic operation mechanism and development level, the main bottleneck is the lack of various film and television animation professional talents in national enterprises. According to expert statistics, the current talents needed by the animation industry are 150,000 to 200,000, while the talents that can be provided each year are only about 10,000, and the talent gap is very large. At present, the employment rate of graduates of animation and related majors has always been very high. In 2004 Teaching in art, 72%went to major animation industry companies across the country to engage in animation design and production, and 7%engaged in other related tasks. The income of anime talents is also quite considerable. 85%of the monthly salary of anime talents is more than 5,000 yuan, which is twice the salary of the traditional IT industry. The annual salary of senior producers with experience can reach about 300,000 yuan.
The further maturity of the market, the further maturity of the market, the demand for various professional talents will be more extensive, and the requirements for talent quality will become higher and higher. Not only proficient in professional skills, but also creative and planned ability, and at the same time, it will be very popular with practical and composite talents with good humanities. The huge contradictions of China’s huge animation and multimedia markets and Chinese related professionals are undoubtedly brought excellent development opportunities to Chinese animation and multimedia education. It is a top priority to grasp this opportunity to develop my country’s animation and multimedia education. On July 15, 2005, the National Digital Media Technology Industrialization Base was launched in Changsha; from July 18th to 20th, the national support of the development of the animation industry development policy documents to the Drafting Team to investigate in Hunan; on July 25, the one -day Hunan Animation Industry The development seminar will be held in Changsha; in November, Changsha will hold the Cartoon Art Festival; at the same time, the Chinese Chinese Education Cartoon Engineering and Research Summit will also kick off in Changsha … Changsha’s unprecedented determination and courage will build the capital of Chinese animation.
From 2006 to 2010, the Ministry of Personnel will take the current scarce talent field such as animation and games as a breakthrough, determine ten key majors, and 600,000-700,000 middle and senior talents in the field of training information technology.
The country stipulates that the proportion of the number of overseas cartoons to the number of overseas cartoons must be broadcast during the “golden period of time. Give support.
The State Administration of Radio and Television in “The Essentials of Radio and Film in 2006” clearly stated that this year will strengthen film and television animation planning, and take measures to encourage and support TV stations at all levels to play outstanding domestic cartoons during the golden period. On the month, the General Office of the State Council forwarded the “Several Opinions on Promoting the Development of China’s Animation Industry” and other ten ministries and commissions, and proposed that it will increase investment and financing support to help animation companies to enhance competitiveness.
“Dual Certificate System” refers to the organic combination of the examination training of the industry skills certificate with the school’s academic education, so that students can obtain the education system of academic qualifications and industry skills certificates without extending the academic system. The key to the “dual certificate system” is to develop the “dual certificate courses” that meet the industry’s skills training standards and meet the requirements of national academic education. Reform. Experts point out that the implementation of a “dual certificate system” in higher vocational education, implementing the “dual certificate course” that reflects the industry’s vocational (technology) standards and reflects the needs of the industry is not only the historical experience of foreign vocational education, but also the only way for China’s vocational education . How big is the annual consumer market in China’s animation industry? There are many ways to say, some say 70 billion, some say 10 billion? No matter what the saying, the number is amazing. In the largest animation production and product exporter, its annual output value of animation and derivative products is as high as US $ 50 billion. The operating income of Disney alone in 2000 reached 15 billion US dollars. The animation industry surpassed the aircraft manufacturing and steel industry. Become the sixth largest pillar industry in the United States. The annual turnover of the Japanese animation industry, which is famous in the world with classic images such as “iron arm” and “one break”, reached 9 billion US dollars, and animation has become the third largest industry in Japan. South Korea, the total market size of the anime industry in 2003 also reached 770 billion won, about 700 million US dollars.
The authoritative survey figures show that China has become the second largest toy products in Asia in Asia. The market, from this, has also become a emerging industry with great development. By 2012, a large number of 3D movies released “Purcell”, “Submarine Story 2” and “Journey to the West”, etc., the box office of Chinese movies has continued to rise and break through.
Id numbers show that the total output value of China’s annual animation industry has exceeded 18 billion yuan. At present, the annual sales of Chinese children’s food is about 35 billion yuan, and the annual sales of toys are about 20 billion yuan. Sales reached more than 90 billion yuan, and the annual sales of children’s audiovisual products and various children’s publications reached RMB 10 billion.
The 367 million minors in China, They are all potential consumer groups of the animation industry. It is estimated that Chinese animation products will have a huge development space of more than 100 billion yuan. Some experts are optimistic that there are currently at least 80 billion yuan gap in China’s animation industry.

The animation industry, with “creativity” as its core, is expressed in animation and comics, including animation books, newspapers, movies, television, audiovisual products, stage plays, and new anime direct products based on new information communication technology , Production, publishing, broadcasting, performance and sales, as well as the production and operation of derivative products such as clothing, toys, and video games related to anime image.

Film and Television Animation Professional (Art)
The training target:
The basic theory, basic knowledge, and basic skills of film and television art design majors,
Applied Talents.
Main courses:
Animation Introduction, animation sketching, animation color, design performance, digital graphics, digital photography, film and television animation design, film and television animation scene design, film and television animation movement law, film and television animation lens drawing technique, technique,
The computer two -dimensional anime production,
three -dimensional animation production foundation
,
It later editing synthesis
,
film and television animation film analysis, etc.
The knowledge and abilities obtained by graduates:
The theoretical knowledge of animation art design and computer animation, with
animation design,
production and evaluation capabilities.
Professional certificates:
In universities English third -level certificate, Jiangsu Computer Level Examination 1, Tier 2 Certificate, Photographer Certificate, Graphic Designer (
PD
) Certificate, 3D animators (
3d
), web designer (
WD
) certificate, etc.
Employment direction:
Animation company, film and television production company, television production department and related enterprise institutions.