How to promote the new app? What are the promotion channels?

I also do a new online app promotion operation, and I also encountered many difficulties. Later, I was helped in the West East Circle. The following is an APP promotion and operation plan shared in the West East Circle. The gathering place of media advertising practitioners is also very convenient to find resources during promotion, and it will be responded soon.
APP is like a “star” that needs to be continuously packaged and invested. It needs to continue to create “topics” to attract users. Relying on the optimization and upgrading of a version of the version and sufficient content and activities to support it, otherwise it will soon annihilation will be annihilated In people’s vision.
. Competitive product analysis:
C selection of competitive products, do a good job of positioning
. Product positioning:
1, product positioning:
to clearly describe your product, What kind of products do you use to meet the user or user market
2, the core goals of the product
Stocks are often manifested as the problem of solving the target user market. The more thorough the analysis of this problem, the more accurate the core goals of the product.
3, target user positioning:
Generally, the target user group is located according to the age group, income, academic qualifications, and regional dimensions.
4, target user characteristics
(1) Common user characteristics: age, gender, birth date, income, occupation, place of residence, hobbies, personality characteristics, etc.
(2) User skills: Strong communication ability
(3) Product -related characteristics:
E -commerce category: shopping habits, annual consumption budgets, etc.
Pame dating: Whether to be single, the criteria for choosing a spouse.
game category: Do you like 3D games and whether you have the same type of game experience.
5. User character card
The user character card according to the target user group around the target user characteristics.
6. User use scenario
The user usage scenario refers to putting the target user group into the actual usage scenario.
. Promotion plan
The mobile Internet industry, the startup company market is suitable for multi -faced attacks, try all the ways to think of all ways to try, and maximize the brand effect with the smallest investment.
In 100 methods I thought of, constantly testing a most effective method, eliminating 99 of them, and concentrating the resources in the handle of the firepower to concentrate on a possible outbreak, constantly enlarged, continuous analysis, waiting for, waiting for break out.
In finally attract more registered users and increase their market share.
1. Channel promotion
APP operations are inseparable from promotion. You must learn to find problems from operations, summarize good experience, do high -quality channels, improve products. For channel promotion, there are the following points for your reference. :
1) Based on the online: the coverage of the Android version of the market, app store, large platform, and download station, because in Ma Haixiang’s view, the first step in promotion is to be online. This is the most basic. There is no need to need Small money, only covered the maximum coverage.
download market: Android, machine front, Anzhi, applicationhui, 91, wood ants, N, Youyi, Anshi, Feiliu and so on.
Application stores: Geogle Store, HTC Mall, Liqu, Cross Cat, Kaiqi, Ai Mi, I Cha, Meizu Store, Lenovo Developer Community, OPPO App Store, etc.
It large platforms: MM community, Wo Shop, Tianyi Space, Huawei Zhihui Cloud, Tencent Application Center, etc.
The client: pea pod mobile phone elves, 91 mobile phone assistants, 360 software housekeeper, etc.
wap station: pickling peppers, Tianwang, Lexun, Yisou, etc.
WEB download station: Sky, Hua Jun, extraordinary, green and so on.
ios version release channels: APPSTORE, 91 assistant, PP assistant, Netease Application Center, Synchronous Push, Apple Assistant, ITOOLS, and Limited Time Free Daquan.
2) Operator channel promotion: China Mobile, China Telecom, China Unicom
The user base is large and can pre -installed the product to the operator store, leveraging the ability that the third party does not have. If it is good, it is good. Products can also be subsidized and supported.
The marketing department must have a special channel commissioner responsible for communicating and cooperating with operators to track the project.
3) Third -party stores: The above Class A belongs to a third -party store
Due to the early entry and the accumulation of users, third -party stores have become many APP traffic entrances. Nearly a hundred third -party application stores in the country, channels, channels, channels, channels, channels, channels, channels. The commissioner should prepare a lot of materials and test the docking with the application market. Each application market rules are different. How to communicate with the person in charge of the application market is essential to accumulate experience and skills.
In the case of sufficient funds, you can put some advertisements and recommendations.
2, new media promotion:
(1) Content planning
It needs to do a good job of audience user positioning in the early stage, analyze the core user characteristics; On the same day or the weekly hotspots, creativity, storyization, and anthropomorphicization;
(2) brand foundation promotion:
Encyclopedia promotion: In Baidu Encyclopedia, 360 Encyclopedia establishes brand entries.
Question and answer category promotion: Know in Baidu, Soso Q

Now most companies will establish their own independent apps, but it is easy to get users, especially in some special industries, it is basically difficult to promote, so in the face of this situation, you need Think of a way, because our company also made an app at the beginning, but it was educated, so I think, the first thing to promote is to persist, and the second is to find a reliable person. But we were uploaded by the app store, and some large websites at the time, which is convenient for users to download. Field visibility and reputation are still available, so it is recommended not to give up for everyone who is app.