Can the Chenguang marketing model be more detailed, and there is the development of the stationery industry next year, and there is such a better sales stationery
? Can it be more? Doing stationery sales. You can publish high discussion
Can the Chenguang marketing model be more detailed, and there is the development of the stationery industry next year, and there is such a better sales stationery
? Can it be more? Doing stationery sales. You can publish high discussion
1. The brand strategic logic of the “Parker Pen Model”
The stationery industry is a typical product -oriented sales industry. In this industry, product research and development innovation capabilities and product channel sales capabilities are determined to determine Whether enterprises can succeed in the two elements are not the only factor. The development of each enterprise has its inherent development model. This can be seen from the development of the Parker Pen brand in the pen.
, like Chen Shengming, the young Parker also starts with the dealer sold by the agent pen. When he founded his Parker brand, Parker believed that only “the product improves the product can people buy it” ” As a result, the business philosophy of the enterprise was born, and this concept has always guided Parker Company to be committed to creating a “better pen”. This is the deep cultural connotation that has been deposited in Parker for centuries.
In from the history of the growth and development of Parker pen, the development model of Parker pen is very different from the development path of Chenguang Pen. Parker’s pen obviously follows the high -end brand line. One of the core advantages of the high -end brand line is its Revolutionary innovation in the pen making industry again and again leads the continuous development of the industry.
2. Stationery Enterprise Brand Strategic Marketing Mode
The county -level general agency business may be about 200,000 per year, and then the townships are distributed.
Join, supply, and sell for sale. If you want to do business, it is best not to choose. If you have any money, you will do it.
The development of the stationery industry has entered a stable stage to excessive bottleneck period. Now the stationery industry is slowly declining, and the paper that depends on it. Sales have decreased a lot.
mainly depends on your geographical location. You are buying a miscellaneous brand at the gate of the school, and the crowd is large.
The better way is to cooperate with the computer to sell, open a stationery store, sell mouse, record disc, etc. If the stationery industry is not uncomfortable, it is necessary to look at one. The geographical location is the key.
Shanghai Chenguang Art and Inge Co., Ltd. is located in Guangming Economic Park, Qingcun Town, Fengxian District, Shanghai. The company covers an area of 260 acres. It is a comprehensive stationery group that integrates creative value and manufacturing advantages and focuses on the stationery industry. Chenguang is committed to providing comfortable, interesting, environmentally friendly, and cost -effective stationery, allowing people to enjoy the use process and stimulate user creativity. The product covers all kinds of writing tools, correction tools, rubber, ruler, glue, painting materials, book categories, bags, PP categories, desktop supplies, electronics, pen -cutting tools, financial administrative supplies, puzzles, puzzles Waiting for product fields.
“world -class” quality requires the “world -class” team. Chenguang Stationery has a multinational designer team with an international perspective and world level to communicate the world with its unique “Asian Aesthetic”; Chenguang Stationery’s products cover more than 50 countries and regions, and marketing teams and partners are all over the world. The powerful marketing network of “partner world”. At the same time, Chenguang Stationery uses efficient integration of global resources, including raw materials, technology, capital, markets, talent and creative culture, to spread the creative, brand and culture of Chenguang to the world, and move the world with the unique humanistic connotation of Chenguang Stationery.