3 thoughts on “Want to ask the film industry in 2019. What do you think of the prospects?”
Virginia
With the development of the times, the film and television market has become more and more hot, the box office of the film continues to rise, the country’s attention to the cultural industry has risen steadily, and the rapid development of the country’s economy has made people’s current economic level increasingly improved. Simple material life has already satisfied Without the requirements of people in today’s society, people also pay more and more attention to the beauty of spiritual life, and the film has gradually entered millions of households. In December 13 news on December 13, the State Film and Television Administration of Press and Publication, Radio, Film and Television, recently issued the “Opinions on Accelerating the Construction of the Cinema to Promote the Prosperity and Development of the Film Market”.
The target task proposed by this file is: . By 2020, the total number of cinema screens joined by the city cinema line will reach more than 80,000 yuan. More reasonable, it matches the level of urbanization and population.
The second, the construction of large and medium -sized urban cinemas, the extensive application of advanced screening technologies and facilities, and the improvement of the movie viewing experience such as comfort.
The number of county -level urban theaters has increased steadily. The number of cinemas in towns and towns with categorian lines with conditions grow rapidly.
Fourth, the reform of the cinema line system has been deepened, and a large number of large -scale backbone cinema lines with strong strength, standardized business norms, and asset connections have emerged.
The main measures proposed by the documents are: to speed up the construction and development of cinema, deepen the reform of the cinema system, accelerate the development of characteristic theaters, and standardize the development of on -demand theater and on -demand theater lines. These include funding through special funds for the development of national film industry to install giant screen systems and laser projectors and other advanced technical equipment. The funding amount does not exceed 20%of the equipment procurement expenditure, and each theater does not exceed 500,000 yuan. It also includes encouraging cinema line companies to mergers and acquisitions in accordance with laws and regulations. Encourage cross -regional and cross -ownership to integrate cinema lines to promote the large -scale and intensive development of cinema lines. 01 box office has soared, data explanation trends; 2018 that the film box office in the country broke the 60 billion mark, and it is expected to become the world’s largest film market in 2020. In 2018, the number of screens in my country has reached 6,079 yuan, and the country has clearly made goals and tasks. By 2020, the number of screens will reach more than 80,000 yuan. It can be imagined how high the box office will be in the future! In 2018, my country ’s annual movie viewers broke a new high, reaching 1.716 billion. With the gradual improvement of people’s living standards, movies have also become one of the ways of people’s normal life entertainment. Consumers’ movie demand is growing, and the motivation of internal driver consumption has continued to increase.
It’s rising box office data and continuous breakthrough phenomenal movie data. It is not difficult to see that the cultural industry is taking off and developing in the direction of the pillar of the national economy. At the same time, the film and television cultural industry accounts for the proportion of the world’s cultural market: the United States accounts for 43%, and China is less than 5%! The proportion of film and television cultural industries in GDP: The United States accounts for 21%, and China is only 2.5%! On the basis of the Chinese film market, we still have a lot of room for development.
02 Chinese -style blockbuster performance;
The international influence in the Chinese film and television industry is also showing a good trend. On the one hand, Chinese blockbusters are getting better and better in terms of yield and social effects, winning the trust of domestic audiences; on the other hand, the expansion of overseas markets has also continued to rise. Soft power plays a positive role.
03 Box office reputation is positively correlated, good movies come in spring;
018 The film and television industry increases the quality, and the annual satisfaction is significantly improved. As early as the end of 2017, the film competent department named 2018 the “Chinese Film Quality Promotion Year” in 2018. One year has passed. In 2018, the Chinese film market not only successfully ended with a box office of 60 billion yuan, but the audience’s satisfaction with key domestic films increased greatly.
In summary, the current domestic film investment market has very investment potential. It can be said that film copyright investment is one of the domestic air outlets in recent years. Lei Jun said, “Standing on the wind, pigs will fly, so if you see the investment potential of the film market, then you can do it.
Beginning in 2015, the global film industry has entered a stage of rapid development. 3D movies have gradually popularized and attracted users to enter the theaters to obtain a better visual experience. In 2018, there were 182,000 number of quotations worldwide, and the box office of the same year reached 41.1 billion U.S. dollars. Ai Media Consulting analysts believe that the rapid development of the global film industry is also due to technological promotion and the contribution of the Chinese market. From 2009 to 2017, the box office of China maintained a rapid growth trend, with a compound growth rate of 27.2%. On the one hand, it was due to the national support and capital of the film and related cultural industries. No. In particular, the popularity of mobile Internet applications has made the improvement of the Chinese film industry chain system and developing in the direction of digitalization in the future. 2014-2018 The global film industry development exhibition data 2015, the global film industry entered a stage of rapid development. In 2018, there were 182,000 number of quotations worldwide, and the box office of the same year reached 41.1 billion U.S. dollars. Ai Media Consulting analysts believe that the rapid development of the global film industry is due to technological promotion and the contribution of the Chinese market. Beginning in 2015, 3D movies have gradually popularized and attracted users to enter the theater to obtain a better visual experience. 2018-2023 Mid-State Movies box office and Data In 2018, the Chinese film box office reapped 60.98 billion yuan, accounting for 21.9%of the global box office, and predicted that it would exceed 100 billion yuan in 2023. The industry is leading. 2013-2018 Middle country TOP10 movie box office contribution data analysis The compound growth rate of China TOP10 film box office in 2016-2018 was 8.2%. Ai Media Consulting Analysts believe that in recent years, the box office explosion in China in recent years, in addition to the IP effect of the movie itself (such as sequels, protagonists), the word -of -mouth and “tap water” effect of movie viewers is also an important factor in the box office counterattack. The film is the main factor to ensure the box office. 2019 The main problems in the Chinese film industry: 1. Undefeating development of the film industry, Matthew effect Little pig, lack of waist film. At present, the development of the Chinese film industry has an unbalanced phenomenon, and the Matthew effect is significant. There are polarization, and most of the head films of 30-4 billion levels are divided into most box office. The flood of small costs and low -quality movies lacks competitive and advantageous films. In the future, the Chinese film industry will need more high -quality movies, and there will be broad fields to be developed in the waist market. 2. Chinese movie viewing people are not fully covered. The audio-visual crowd between China and the United States is mainly concentrated between 25-39 years, but the age coverage of American movie viewing people is wide, from low to 2 years to high to 60 years old, while Chinese movie viewing is viewed. The age coverage of crowd is 18-40 years old. Among them, 34%of the audiences under the age of 18, while China under 18 years of age is only 2.0%to 3.0%, the United States over 40 years old reaches 34.0%, while China is only 5.0%to 8.0%. There are incomplete problems in the coverage of Chinese film industry. The content of the content development of Chinese film works: 1. Technical heat retreat. The film with 3D as a selling point is no longer a selling point in the film market. The global 3D screen is declining, and the attention of the viewers will return to IP. 2. Pay attention to the quality of content. In the Chinese film market, the movie viewers are increasingly paid attention to the quality of the film content. The share of head films to divide the film market has continued to expand, and films invested by non -giant companies have gradually been favored by the movie watching people. 3.IP heat continues. North American enterprise giant Disney focuses on creating and purchasing various IPs, from free IP to phenomenal Marvel IP, IP continues to heat up in the film industry, and the Chinese film market has gradually begun to create IP movies, such as “Wandering Earth” to open Chinese science fiction. IP first year. 4. Word of mouth effect is significant. The box office of China Europe is loaded with word -of -mouth effects, represented by “Red Sea Action”. It has just been released at the beginning. It relies on word -of -mouth. The box office continues to rise. Finally, the counterattack is the top box office list. The above contents are selected from the latest release of Ai Media Consultation “Ai Media Report | 2019 Global and Chinese Film Market Operating Big Data and Industrial Layout Strategy Research Report”.
Is dear film and television investment enthusiasts, hello everyone! I am a film and television Xiaoxi. Today I want to talk to you about whether there is a prospect for the film industry?
Bet before answering this question, I want to show you a set of data!
The total box office of the movie in 2009!
The total box office of the movie in 2010!
The total box office of the movie in 2011 13.1 billion!
The total box office of the year in 2012!
The total box office of the film in 2013 was 21.8 billion!
The total box office of the movie in 2014 was 29.64 billion!
The total box office of 2015 44.07 billion!
The total box office of 2016 film 45.71 billion!
The total box office of the movie in 2017 55.91 billion!
The total box office of the film in 2018 exceeded 60 billion yuan for the first time, reaching 60.97 billion!
has not finished this year in 2019. I think this year’s box office is far more than 6 billion, and it will definitely exceed! It is said that the box office of “The Demon of the Nazha” of this year is 4.971 billion yuan! Movies such as “My and My Motherland”, “Captors” and “Captain China” have also exceeded 5 billion box office! Can you imagine how much box office will break through this year? Now the post -90s generation after 00 is the main force of the movie box office, so good movies, don’t worry about no box office at all!
The discussion of the state policy after reading the data
Whita, no matter if you make any investment, you must follow the party and follow the country’s policy. This is very important! The “Film Promotion Law”, which was implemented on March 1, 2017, established the “National Film Bureau” in 2018. As early as 2015, the purpose of the “Scallion Project” sponsored by the State Administration of Radio, Film and Television and the China Directors Association was to support the film and television cultural industry. development of. The first chairman of the “Scallion Plan” is Feng Xiaogang! It can be seen that the country encourages the film industry to encourage investors to participate in film and television investment!
The development trend of the film industry is unstoppable. In the next year, it will exceed hundreds of billions of box office! Chinese movies are working hard to make movies, make good movies, and make high -quality movies, so you are not just investing in a movie, but the hope of the entire film industry!
With the development of the times, the film and television market has become more and more hot, the box office of the film continues to rise, the country’s attention to the cultural industry has risen steadily, and the rapid development of the country’s economy has made people’s current economic level increasingly improved. Simple material life has already satisfied Without the requirements of people in today’s society, people also pay more and more attention to the beauty of spiritual life, and the film has gradually entered millions of households.
In December 13 news on December 13, the State Film and Television Administration of Press and Publication, Radio, Film and Television, recently issued the “Opinions on Accelerating the Construction of the Cinema to Promote the Prosperity and Development of the Film Market”.
The target task proposed by this file is:
. By 2020, the total number of cinema screens joined by the city cinema line will reach more than 80,000 yuan. More reasonable, it matches the level of urbanization and population.
The second, the construction of large and medium -sized urban cinemas, the extensive application of advanced screening technologies and facilities, and the improvement of the movie viewing experience such as comfort.
The number of county -level urban theaters has increased steadily. The number of cinemas in towns and towns with categorian lines with conditions grow rapidly.
Fourth, the reform of the cinema line system has been deepened, and a large number of large -scale backbone cinema lines with strong strength, standardized business norms, and asset connections have emerged.
The main measures proposed by the documents are: to speed up the construction and development of cinema, deepen the reform of the cinema system, accelerate the development of characteristic theaters, and standardize the development of on -demand theater and on -demand theater lines. These include funding through special funds for the development of national film industry to install giant screen systems and laser projectors and other advanced technical equipment. The funding amount does not exceed 20%of the equipment procurement expenditure, and each theater does not exceed 500,000 yuan. It also includes encouraging cinema line companies to mergers and acquisitions in accordance with laws and regulations. Encourage cross -regional and cross -ownership to integrate cinema lines to promote the large -scale and intensive development of cinema lines.
01 box office has soared, data explanation trends;
2018 that the film box office in the country broke the 60 billion mark, and it is expected to become the world’s largest film market in 2020. In 2018, the number of screens in my country has reached 6,079 yuan, and the country has clearly made goals and tasks. By 2020, the number of screens will reach more than 80,000 yuan. It can be imagined how high the box office will be in the future! In 2018, my country ’s annual movie viewers broke a new high, reaching 1.716 billion. With the gradual improvement of people’s living standards, movies have also become one of the ways of people’s normal life entertainment. Consumers’ movie demand is growing, and the motivation of internal driver consumption has continued to increase.
It’s rising box office data and continuous breakthrough phenomenal movie data. It is not difficult to see that the cultural industry is taking off and developing in the direction of the pillar of the national economy. At the same time, the film and television cultural industry accounts for the proportion of the world’s cultural market: the United States accounts for 43%, and China is less than 5%! The proportion of film and television cultural industries in GDP: The United States accounts for 21%, and China is only 2.5%! On the basis of the Chinese film market, we still have a lot of room for development.
02 Chinese -style blockbuster performance;
The international influence in the Chinese film and television industry is also showing a good trend. On the one hand, Chinese blockbusters are getting better and better in terms of yield and social effects, winning the trust of domestic audiences; on the other hand, the expansion of overseas markets has also continued to rise. Soft power plays a positive role.
03 Box office reputation is positively correlated, good movies come in spring;
018 The film and television industry increases the quality, and the annual satisfaction is significantly improved. As early as the end of 2017, the film competent department named 2018 the “Chinese Film Quality Promotion Year” in 2018. One year has passed. In 2018, the Chinese film market not only successfully ended with a box office of 60 billion yuan, but the audience’s satisfaction with key domestic films increased greatly.
In summary, the current domestic film investment market has very investment potential. It can be said that film copyright investment is one of the domestic air outlets in recent years. Lei Jun said, “Standing on the wind, pigs will fly, so if you see the investment potential of the film market, then you can do it.
Beginning in 2015, the global film industry has entered a stage of rapid development. 3D movies have gradually popularized and attracted users to enter the theaters to obtain a better visual experience. In 2018, there were 182,000 number of quotations worldwide, and the box office of the same year reached 41.1 billion U.S. dollars. Ai Media Consulting analysts believe that the rapid development of the global film industry is also due to technological promotion and the contribution of the Chinese market. From 2009 to 2017, the box office of China maintained a rapid growth trend, with a compound growth rate of 27.2%. On the one hand, it was due to the national support and capital of the film and related cultural industries. No. In particular, the popularity of mobile Internet applications has made the improvement of the Chinese film industry chain system and developing in the direction of digitalization in the future.
2014-2018 The global film industry development exhibition data
2015, the global film industry entered a stage of rapid development. In 2018, there were 182,000 number of quotations worldwide, and the box office of the same year reached 41.1 billion U.S. dollars. Ai Media Consulting analysts believe that the rapid development of the global film industry is due to technological promotion and the contribution of the Chinese market. Beginning in 2015, 3D movies have gradually popularized and attracted users to enter the theater to obtain a better visual experience.
2018-2023 Mid-State Movies box office and Data
In 2018, the Chinese film box office reapped 60.98 billion yuan, accounting for 21.9%of the global box office, and predicted that it would exceed 100 billion yuan in 2023. The industry is leading.
2013-2018 Middle country TOP10 movie box office contribution data analysis
The compound growth rate of China TOP10 film box office in 2016-2018 was 8.2%. Ai Media Consulting Analysts believe that in recent years, the box office explosion in China in recent years, in addition to the IP effect of the movie itself (such as sequels, protagonists), the word -of -mouth and “tap water” effect of movie viewers is also an important factor in the box office counterattack. The film is the main factor to ensure the box office.
2019 The main problems in the Chinese film industry:
1. Undefeating development of the film industry, Matthew effect Little pig, lack of waist film.
At present, the development of the Chinese film industry has an unbalanced phenomenon, and the Matthew effect is significant. There are polarization, and most of the head films of 30-4 billion levels are divided into most box office. The flood of small costs and low -quality movies lacks competitive and advantageous films. In the future, the Chinese film industry will need more high -quality movies, and there will be broad fields to be developed in the waist market.
2. Chinese movie viewing people are not fully covered.
The audio-visual crowd between China and the United States is mainly concentrated between 25-39 years, but the age coverage of American movie viewing people is wide, from low to 2 years to high to 60 years old, while Chinese movie viewing is viewed. The age coverage of crowd is 18-40 years old. Among them, 34%of the audiences under the age of 18, while China under 18 years of age is only 2.0%to 3.0%, the United States over 40 years old reaches 34.0%, while China is only 5.0%to 8.0%. There are incomplete problems in the coverage of Chinese film industry.
The content of the content development of Chinese film works:
1. Technical heat retreat. The film with 3D as a selling point is no longer a selling point in the film market. The global 3D screen is declining, and the attention of the viewers will return to IP.
2. Pay attention to the quality of content. In the Chinese film market, the movie viewers are increasingly paid attention to the quality of the film content. The share of head films to divide the film market has continued to expand, and films invested by non -giant companies have gradually been favored by the movie watching people.
3.IP heat continues. North American enterprise giant Disney focuses on creating and purchasing various IPs, from free IP to phenomenal Marvel IP, IP continues to heat up in the film industry, and the Chinese film market has gradually begun to create IP movies, such as “Wandering Earth” to open Chinese science fiction. IP first year.
4. Word of mouth effect is significant. The box office of China Europe is loaded with word -of -mouth effects, represented by “Red Sea Action”. It has just been released at the beginning. It relies on word -of -mouth. The box office continues to rise. Finally, the counterattack is the top box office list.
The above contents are selected from the latest release of Ai Media Consultation “Ai Media Report | 2019 Global and Chinese Film Market Operating Big Data and Industrial Layout Strategy Research Report”.
What is the prospect of the film industry?
Is dear film and television investment enthusiasts, hello everyone! I am a film and television Xiaoxi. Today I want to talk to you about whether there is a prospect for the film industry?
Bet before answering this question, I want to show you a set of data!
The total box office of the movie in 2009!
The total box office of the movie in 2010!
The total box office of the movie in 2011 13.1 billion!
The total box office of the year in 2012!
The total box office of the film in 2013 was 21.8 billion!
The total box office of the movie in 2014 was 29.64 billion!
The total box office of 2015 44.07 billion!
The total box office of 2016 film 45.71 billion!
The total box office of the movie in 2017 55.91 billion!
The total box office of the film in 2018 exceeded 60 billion yuan for the first time, reaching 60.97 billion!
has not finished this year in 2019. I think this year’s box office is far more than 6 billion, and it will definitely exceed! It is said that the box office of “The Demon of the Nazha” of this year is 4.971 billion yuan! Movies such as “My and My Motherland”, “Captors” and “Captain China” have also exceeded 5 billion box office! Can you imagine how much box office will break through this year? Now the post -90s generation after 00 is the main force of the movie box office, so good movies, don’t worry about no box office at all!
The discussion of the state policy after reading the data
Whita, no matter if you make any investment, you must follow the party and follow the country’s policy. This is very important! The “Film Promotion Law”, which was implemented on March 1, 2017, established the “National Film Bureau” in 2018. As early as 2015, the purpose of the “Scallion Project” sponsored by the State Administration of Radio, Film and Television and the China Directors Association was to support the film and television cultural industry. development of. The first chairman of the “Scallion Plan” is Feng Xiaogang! It can be seen that the country encourages the film industry to encourage investors to participate in film and television investment!
The development trend of the film industry is unstoppable. In the next year, it will exceed hundreds of billions of box office! Chinese movies are working hard to make movies, make good movies, and make high -quality movies, so you are not just investing in a movie, but the hope of the entire film industry!