Common questions for interview content operations

Common issues of interview content operation
Ip operation are the general term for the planning, organization, implementation and control of the operation process, and the general term that is closely related to the creation of product production and services. The following is a common problem for the interview content that I compiled. Let’s take a look.

The common questions for interview content operations 1. Please introduce yourself
The question is a regular question. Whether your company is an Internet company or not, you will ask you, and you must answer it It should be noted that don’t talk about it at a time. Usually, you must finish your words within two to three minutes. When you say it The main thing is the last question. You must answer the self -consciousness perfectly. Just summarize it. Don’t waste the most important “viewing points” here, because you have to focus on it later. Let me write a template here:
Pet personal profile:
The leaders “Time” is good in the morning. My name is Niu Jinpeng. I am glad that we spend this time together. I am from Baoding, Hebei. Energy management of learning (Beijing University of Foreign Economics and Trade), later transformed the Internet and has less than two years of experience in working in the Internet industry. He used to be a Beijing Jin Shengmeida Technology Marketing Consultant, online marketing practical experts, online marketing in 2014, proficient in online marketing Planning, network promotion plan, user experience analysis, soft text writing, QQ space traffic integration. New media operations, WeChat operations. Good at website promotion, online marketing, and current development as IT free commentators. In June 2015, he created his own independent blog. It is mainly positioned as an IT self -media blog that shares the website optimization and promotion experience and provides Internet information.
-I hope to engage in new media operations in your company. I will definitely carry forward my own advantages and correct my shortcomings. I always believe that there is no best, only better! Thank you.
. What do you know about our company?
Is we still have to care about this point. Generally, I checked what the company’s main business is before going to the company.
The service of the company’s services, how much reputation in the industry, image, goals, some problems, management styles, employees, history and corporate culture. Remember that you know that you know the company very well, simple and clear, let HR know that you have done some investigations, you must answer this question with a positive attitude, and your answer can also reflect that you have done the company to the company. Some studies, don’t fully understand it, just show that you want to understand more about the company. You can simply answer the template below:
The understand the company
I. I usually organize a piece of information, so I do n’t have to say it, ha, of course, we can also answer:
At present, the company’s understanding of the company mainly involves business: software development, system integration and telephone and mobile SP business. And cooperate with the Beijing Industry and Commerce Bureau and Beijing Telecom to work in a “integrity Beijing” corporate credit inquiry business! The business scope is relatively wide, and I hope your company can successfully build a honest Beijing! (Here The company’s blessing! The understanding of the company explains your attention to the position. The blessing of the company is close to the distance from the interviewer! But here I apologize to my Bao Bai: I can’t tell her the interview question! I too I don’t know what HR will ask! But these points can be checked at the company’s website! So everyone must figure out the company’s condition when interviewing! Next)
The company’s market operation model is not very deep. But in the future, of course, if I can be fortunate to be a member of your company, I will do my ability to do this job well. Pay close attention to everything about the company, gradually understand the company, express my views on the company at work in the future, and put forward some constructive opinions! The company is committed to getting better and better! (Everyone must find that there is no “expensive” in the back, right? In fact, there is also a skill here that I have now regarded myself as one of the companies I want to interview!)
. Why choose our company?
General such problems will be Ask you, how do you answer this, I have not yet encountered it yet, but I still want to write this, (because they are usually looking for me haha) to write the next interview, in case you are asked :
It here, I want to write it from two angles
1. From my own perspective, for example, (I think I am very suitable for our company’s post, I can better put myself better Experience played, new jobs, I think this is a new challenge and can have more opportunities to exercise)
2. It can be said from the perspective of the company. Quick, good word of mouth, good business model, good salary level, the company is motivated, etc.)
. What is the salary you expect? One question, when the interviewer asked this question, it shows that he is very interested in you and can learn more.
1. There is a expectation in my heart, and at the same time, there should be a understanding of the wage level of the industry market.
. If you can learn the company’s salary scope of the position before the interview, if there is no channel to understand at all, try to ask the other party “Can you introduce the salary scope of the current position of the company” and further further Ask the company’s welfare, bonuses, subsidies, performance and other aspects. Compare it with your expectations. If the monthly salary is slightly lower than your expectations, to see if you can reach a balance from other projects.
3. Generally HR will ask your salary in the current company, try to answer it practically as possible, and it can be slightly floating, but it is necessary to ensure that the leakage can be revealed (for example, explained as the bonus I said)
4 4 . If the other person’s HR dead duck’s mouth is hard and tell you in detail, then talk about a range according to your expectations, such as 6000-8000, 12000-15000. Do not give the only number in this round. Too high and break through the category of others.
5. Then just emphasize your own ability, the expectations of changing jobs, prove your value. If the interview is a company that you particularly want to enter, then you must mention the development of the company’s platform. It’s just partially attractive.
. Why do you leave your company?
The question will ask you almost the interviewer. Generally, HR asked you about this question, just want to know whether it is your own reason or the company’s reasons. And pay attention here, don’t talk about poor company management, poor leadership, tired work, etc. If you say this, I don’t want to take care of you anymore, let alone HR! So everyone must pay attention.
Fan text:
1. Want to give yourself better development space, want to learn more knowledge!
2. The company moves and moves to other places. Following the problem!
3. There are things at home, such as building a house and getting married, so you can resign!
. What is your current career plan? It is a question that many candidates want to be asked. His ambitions are great and detailed. Actually I think this question cannot be answered. On the one hand, the company depends on whether you have a plan for your life. There are plans to explain that you are going on. It may not be a good thing to not be motivated. Generally, there are more people who are interviewed by this kind of question. I will give you a template. For reference, you can refer to this:
This provides a saying:
. I love this industry
2. I am I hope to be an expert in this industry
3. My goal is XX entered the industry in the year. Top companies (if you are interviewed, it is not a company that has a big development, or a company that is being in its infancy)
4. If it is a top -level, it is said that you want to learn to become an expert. It can meet the company’s development plan (if you are a veteran, you should know as soon as you enter the company’s door)
7. What are the most important consideration when you find a job?
This can be combined with the three issues. Take a look, usually I answered this way, whether the nature of work can make me play the director and continue to grow. Because the company is looking for a person who performs well and can truly contribute, rather than a person who is purely admirable and seeking for profit. So everyone understands!
8. What performances do you have done in the company?
The everyone to see clearly, this question is also the most important, each company will ask Relationship, so when you answer, remember to report an indispensable number, you can say that several examples are given to him. The side reflects your personal ability and the ability to solve things.
Many friends generally talk about what they have done before. Don’t talk about some unrealistic and boring content. In simple terms, people just want the result and include how many fans you have done in the company. How many readings have been harvested. Generally, I think it is better to use data. It can be said that how you operate and get a large number of fans in a short time. These are necessary to say.
. If you do n’t pay for you, do you have any way to get 100,000 fans in a short period of time!
For this kind of problem, I believe many friends must be scolding the street. I think this is not this. Possible, nonsense, in fact, you don’t have to worry about it. He must have a way to dare to ask. The interviewer just wants to know whether you can add 100,000 powder within a month. To be honest, you can do it in a short time. You can say so. First of all, you let me make 100,000 fans. It must be invested. According to the current development of a public account fan in the market, the cost of developing a public account fans is basically an average of one dollar. one. Of course, if you can design a solution of a fan of less than half, it will be successful. You can also talk about what channels do you use to attract fans!
X. What are the hot spots of news recently, what do you think?
Actually this problem is to test your sensitivity. I wrote an article, “What issues need to pay attention to and the future development trend” written in the word “net feel”. This question can see if you pay attention to hot spots. It doesn’t matter whether it is current affairs or entertainment. It is best to say it. You must know that as an operation, you always pay attention to the hotspot and prepare brainstorming at any time! For example, compare the current comparison Fire can be spoken for example!
The hot spots can pay attention to the brand of Durex to see how it is marketing, and it may be helpful in thinking logic.
has this ability to put some things on the Internet into your own skin.
11. Give you a zero fan public account, how do you operate?
The is also difficult to answer such a question. It has a large scope and a wide range, so it is not easy to answer. First of all, you need to understand the public account. What is the positioning, whether it is propaganda or business -oriented, you have to figure out to determine the public number menu bar setting, content and operation direction, and do a good job of work arrangements.
The public account based on the needs of user needs, its development speed is fast, and fans are growing at high speed.
. When the interview, HR may ask you what you want to ask me?
The question many HR will mention this problem during the interview. I think this is the interviewer in Test your thinking and eloquence ability. From this we can see what kind of person you are. At this time, we have to ask questions based on the positions you are applying for and about to face this job. Essence Essence
General I will ask these questions:
1. What are the development goals of your future company?
. From the perspective of employees, you think the difference between your company and its competitors Where is it?
3. What is the work goal of the department in the next year?
4. What positions of my major in the company?
5. Interviews interviews What are the arrangements for the following arrangements, when will you make a decision?
6. I know the primary responsibility of the position, but do you have other requirements for your company?
7. Is there a chance to promotion? rn 　　以上的答案和解析都是我个人观点，不代表其他面试官的想法，我说的不一定都对，请各取所需!优秀的面试官会用不同的方式来提问，比如I have encountered problems with HR. (Do you have a girlfriend, a few children at home, similar to these issues, you can see how you are a person). Many test questions are randomly responding. There is no way to prepare in advance. The way to do it is to continue to study and study!
This interview content Operations Frequently Ascending Questions 2 Operations Interview Frequently Asked Questions
, Products:
should have a feeling for products. The most basic of website operations is product operation. It feels about the product. It is willing to minimize product value from the perspective of one operation, and then pass on to users. This is a basic requirement for operators.
2. Activity hotspot speculation:
The operaled daily part is a large part of the activity operation. It is easy to be fired, and users are willing to click to see it. This requires accumulation. In the final analysis, operation is a actual work. It is a day to fire for a day. You must make full use of each news hotspot for hype and achieve your goals quickly.
3. Data sensitivity:
S, like the product manager and operating manager, you need to be very sensitive to the data. How to analyze data and how to guide the operation of the product. In a word, the data can help you decide a lot of things. Those who really make good use of data, no matter whether they do products or operations, have no problems. I often use data to assess the person’s Sense for operation. It is suitable to see how to treat the data.
Questioning the quality of the exhibition:
1. What channels will be asked from what channels you know about information, such as how to use mobile phones and mobile terminals to get information.
In this question, the interviewer can understand your ability to accept and process the Internet message, and your own unique insights on information processing.
2. Understand the company’s products.
This problem is a problem that will be mentioned by the interviews of all positions of the product operation, but you must explain this issue with a more professional knowledge system and perspective related to the operation of its company’s background.
3. What are the good ways to operate a product and achieve the expected purpose. In fact, let you write a simple plan.
This is the topic on the spot, that is, the operating question, and the test is that your familiarity with product operation has already operated skills.
Frequently Asked Questions of Interview Content 3 1, Two different treasures use many of the same keywords, will it violate the rules?
It, because the attributes, main maps, prices, and descriptions of these two babies are different. It has nothing to do with it, but to remind the buyer to better identify the baby, try to avoid it as much as possible when the combination title is avoided. Same.
2. How long a baby has been modified for a long time is reasonable. How do you understand?
usually modified once every seven days. Do not modify the title too frequently. Do not exceed twice within 7 days, because every time you modify the title, Taobao will re -include your baby, which is equivalent to increasing the Taobao server Cracks, if the modification is too frequent, Taobao will be unhappy. This is one of them. The modification too frequently will cause Taobao to mistakenly think that your baby has a problem, which is the second.
3. Why do you send your own store links everywhere?
Because the link to the store everywhere will bring you a lot of unstellically, these unsteady traffic will lead to the low conversion rate of your store. It will lead to low weight of your store.
4. Why is the weight of the baby participating in the event very low?
If participation in the event, it may lead to three results. First, it may bring a lot of unsuccessful traffic. These flows are often not accurate and will reduce the conversion rate. Second, it may bring sales volume. Surgery, the end of the event, the sales volume, and the sales of the surge in Taobao are not liked; third, it may bring the middle difference and low scores, especially the low evaluation branches will seriously affect the search weight.
5. What kind of clicks are helpful for search weights? rn 　　三个因素：停留时间长，无跳失，上下浏览;简单说就是一个访客进来之后鼠标上下滑动，把描述浏览完，然后点击这个页面上的任何一个链接，包括购买，收藏， The homepage or other babies, etc. The principle is that if the stay is too short, it will be closed, and Taobao will think that your page is not attractive; if there is no behavior of browsing, the picture of the description page will not be opened, Taobao will think that your page will not be your page. Attractive; if you look at this page directly, Taobao will still think that your page is not attractive.
6. Search for a keyword to a baby A, and then click B baby to deal. What is the help of the search right of A and B?
This situation is just a click -through click for A. The impact on A’s search weight is limited to the quality of this click. For B, once the transaction is transmitted, there is no direct search weight. promote.
7. What are the strategies for improving dynamic scores and what do you do?
The most conventional approach is to praise 5 points of cashback or gift. This conventional approach is not just written in the description. You need to write on the description page. Explanation, after the customer signed the collection, Wangwang reminded many auxiliary methods in time; of course, the most important core is the user experience. Any way we think is to satisfy the customer.
8. Which collection is helpful for search weights. What job do you do for this?
The collection that can generate second visits is helpful for search weights. The recommended method is to do a collection of coupons in the whole store. At the same time, doing such a thing on the baby detail page is to give customers two two things. One choice, first, what discounts can you enjoy when you buy my baby now. The voucher of the Yuan Dynasty was valid for one month. At the same time, it was sent to a pair of socks. When it was decided to buy it, you can use the voucher to save 10 yuan at the same time.
9. How do you understand the sub -reduced power?
does not have an invisible reduction in power, and all the tools for detecting invisible rights on the market have various purposes. As for why there is no invisible reduction in rights, e -commerce hot news, in -depth analysis of e -commerce events, dozens of dozens of dozens of dozens of dozens of dozens of dozens. Wan e -businessmen must read every day.
10. How do you understand the support of the new store?
It, in order to support the development of the new store, there are a lot of support for the new store. Among them, the support of search weight is also obvious; the support stage is below the new store to below one drill. The specific support time depends on your performance. The store performance can be supported all the time, and the performance may end in a bad performance; the support target is the physical store of the new store, and the virtual store does not enjoy support; From the beginning to the end of a shop of baby -like babies, the user experience is good, the focus is on the click rate and conversion rate; after understanding these, we know that if you want to enjoy the support of the new store, first, do not start with virtuality. , Do not find traffic everywhere, focus on internal skills such as click -through rates and conversion rates. Third, do not easily change categories.
11. Why are you not recommended to do virtual transits, how do you understand?
Is, Taobao has no support for virtual stores. Second, Taobao hopes that you will make categories from one end; if you virtual transposition, it is equivalent to these two points. It will be very bad.
12. Why are you not recommended to change the main category, how do you understand?
To SEO in Taobao SEO is that the correlation is correlation. The level of your main category determines the correlation of the keywords of your shop and customer search. It will lead to your main category as a proportion, and Taobao will think that your correlation is very poor.
13. How do you understand the conversion rate to increase the search weight?
The transformation rate of search weight is the search rate. For example: If the buyer searches the keyword “shoulder bag girl” into this baby, and then the transaction, then this conversion rate for “shoulder bag girl” this The weight increase of the word is quite good; in addition, if the buyer searches the word “shoulder bag female Korean version” to enter this baby, and then the transaction, then this conversion rate is not only improved to the word weight of “shoulder bag female Korean version”. In addition, the weight of the word “shoulder bag” is also improved, because the word “shoulder bag female Korean version” contains the word “shoulder bag girl”.
14. Modify the title of the baby, description, main map, price, will you be reduced, how do you understand?
If these things should not be modified at the same time, otherwise it may be allowed to misjudge you as a baby. The safest way is to change one by one, and if there is no special needs, it is best not to modify the main picture on the day of the next day.
15. Can one computer open two stores at the same time? How do you understand?
If a computer and a network cable open two different types of destinations, there is no problem. One computer and one network cable cannot open two same types of shops at the same time. Opening a store; even different products under the same category are not good, try not to do so.
Stocks of interview content operations 4 1. How many categories of WeChat types?
WeChat includes personal WeChat and corporate WeChat. Personal WeChat is mainly social for social. Corporate WeChat is mainly marketing.
2. How many types of WeChat accounts are divided into?
WeChat accounts include personal WeChat accounts and public platform accounts.
3. Which two of the public platform of WeChat?
The WeChat public platform contains subscription numbers and service numbers. The subscription number can push a message for users for free per day, and the service number can push 4 information for users for free every month.
4. How to build WeChat groups?
The WeChat building group has two ways, one is the face -to -face building, and the upper right corner of WeChat number click to add a friend at the bottom one. In another way, choose a friend to enter the session mode, click the button in the upper right corner, click to add the participant, and then you can choose the person you want to join the group in the friend, and then click on the upper right corner. !
5. How many ways are there in the personal number of WeChat?
In mobile phone number registration and QQ number registration.
6. What about the registration of WeChat public account registration?
1) Enterprises should pay attention to business licenses, organizational code institutional certificates, and corporate seal when registering public accounts. 2) Be careful to choose the subscription number and service number. 3) Each ID card and mobile phone number can only be registered with two, so do not register casually.
7. The QR code promotion method of WeChat?
1) Talk about the QR code to put the QR code in all potential customers, including all online and offline channels. 2) Promote QR code through online and offline activities, such as scanning the QR code to get prizes. 3) To tell users what the QR code can solve next to the QR code to solve.
8. What is the promotion method of the circle of friends in WeChat?
Since most of the WeChat circle of friends is a friend who knows and is a relatively private space, the promotion of the WeChat circle of friends should be based on their own experience.
9. What subscription number do you pay attention to on WeChat?
The main concern is that some of the well -known marketing subscription numbers are made, such as Luo Ji thinking, ghost feet 7, trail news, 36 hydrogen, etc. Mainly learn their marketing concepts and methods to facilitate their own learning.
10. How many people are your own WeChat circle of friends?
The number of people in my current WeChat circle of friends is not too much, mainly because of friends in the marketing industry, and the activity is very high. Most of them share some marketing experience. Recently, the number of friends in the circle of friends has continued to rise.
This interview content operations Frequently Asked questions 5 is not simple, and preparation is important. So, what are the common problems in Tmall’s operating post interviews? Here are some classic issues, I hope it will be helpful to everyone.
The interview question:
1. Your position? What is the main responsibility?
2. What is your work content?
3. What do you usually do?
4. Company architecture?
5. How about the performance of the store?
6. Have you analyzed the portrait of the industry? What are the main people?
7. What changes did you make in your home company? What benefits do you bring to the company?
8. How many customer service is there? 18
9. How about the daily reception?
10. How about the data of the direct vehicle?
11. How is it driving through traffic? What will you do if you open the direct traffic?
12. How about the data of the drill show?
13. How about the drill show?
14. What will be analyzed if the performance declines?
15. What should I do if the conversion rate decreases?
16. Give you a new (shop/product) destination operation, what will you do?
17. How many operations do you have in your shop?
18. How to assess other positions?
19. How do you cooperate with the artist? What should I do if the opinions do not meet?
. Why leave home company?
1. (If you have done the same purpose, you may ask) What is the most important thing in the tourism industry?
Position responsibilities:
1. Responsible for the overall operation and daily management of Tmall store;
. Formulate monthly sales tasks and service level improvement goals;
. Formulate monthly store promotion budget ;
4. Perform relevant network marketing schemes to complete the expected sales target;
5. Tmall marketing tool research, propose application solutions, increase the traffic entry flow, increase the click -through rate and view volume, conversion rate;
6. Tmall hot -selling category and product analysis, providing a basis for the company’s customized online sales products;
7. Statistical analysis reports of the promotion effects, and submitting the promotion effects, timely timely, timely in time Put forward marketing improvement measures and give practical improvement solutions;
8. Daily monitoring data: marketing data, transaction data, product management, customer management;
9. Optimized product keywords, inventory, inventory And the product line, and fine -tune the business direction of the store according to the actual situation
The common question articles of interview content operation 6 1. The constituent structure of development and construction investment and the general process of real estate development?
If: Considering the degree of understanding of candidates for basic business knowledge
2. What is the role of real estate operation management and what role does it play in enterprise management?
If: the basic understanding and understanding of this major
3. The content of the relevant professional plan content of the relevant professional plan and the logical relationship between the overall planning of the whole process?
If: Examine the familiarity of the planning of planning
4. There are several main management modules in the operating management system, the main content of each module?
If: Familiar with the basic theoretical knowledge of operation management Thesis alliance
5. How does the PDCA loop in the planned operation system be realized, and how are the connections and influences of each other?
If: Mastering the specific professional knowledge.
6. Talk about the analysis model of the operating management center, the relationship between the best working period and the lowest cost in the construction cost model.
Ip: depth of understanding of professional understanding
7. Has the role of strategy in formulating corporate strategy?
Tority: The understanding of the professional extension of this post.
8. How to formulate milestone nodes and other node plans according to the project characteristics?
Ip: Examine the ability to prepare project characteristics for project characteristics during the preparation of specific plans.
9. Talk about the operation and management system of well -known enterprises in the industry?
Ip: examine the understanding and learning of other companies.
10. Candidates of operating management positions for future career positioning and development direction?
Ip: examine the understanding and understanding of this career direction and the direction of personal ability.
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