2 thoughts on “How to view the past of the development of the shoe and clothing industry, the present and the future”
Owen
1. Anta becomes a leader in local sports brands It’s market share, the gap between Anta Sports and Nike and Adidas is also narrowing. L’Orer Data shows that in the domestic sports apparel market, the market share of the Anca Sports in 2020 was increased to 15.4%, second only to 25.6%and 17.4%of Nike and Adidas.
On from the large category of sports shoes, the sports shoes market Nike and Adidas still occupy the dominant position. Anta Sports increased to 10.4%.
The market share of Anta Sports in the sportswear market in 2020 reached 22.3%, surpassing Nike and Adidas in one fell swoop, ranking first. rn2、2020年安踏实现净利润51.62亿元rn安踏体育发布2020年财报的数据显示，截至2020年12月31日，安踏体育年度营收实现连续7年的增长势头，同比Increased by 4.7%to RMB 35.51 billion, and its domestic leading sports brand’s status is still firm. It is worth noting that Anta achieved a net profit of RMB 5.162 billion in 2020, surpassing 3.314 billion yuan in Adidas, which was a challenge for Anta to have a long -term pattern formed by Nike and Adidas for a long time in the sports clothing market. In the 2020 financial report released by Adidas on March 10, 2020, the company was injured due to the epidemic of the episode of 429 million euros (equivalent to RMB 3.314 billion), which was 77.6%; sales of 19.84 billion euros, down 16.1%from the previous year’s 23.64 billion euros. Anta performed well in 2020 due to its good development of its e -commerce platform, early outbreak, and the offline sales of all sports brands were in a “stagnation” state. In this case, online has become the main way to relieve offline stores and inventory pressure. During the reporting period, Anta Sports E -commerce revenue exceeded 9 billion yuan, an increase of 53%over the year in 2019. The proportion of the overall revenue contributed by e -commerce revenue increased from 18%in 2019 to 26%, and the growth of e -commerce business has increased significantly. 3, the resistance tide caused by Xinjiang cotton is the second month after the outbreak of the Xinjiang cotton incident in the new year of the Xinjiang cotton. In April 2021 The sales of sportswear giants Nike in Tmall flagship store decreased by 59%compared with the same period last year, and Uniqlo also fell 21%. The sales of domestic brands Li Ning and Anta have recorded significantly, especially the fashion product line “China Li Ning” under Li Ningqi has soared more than 800%year -on -year. 59%. Irds after the semi -annual report of Adidas, the Adidas CEO, who was optimistic about the tide warranty in Xinjiang cotton incident at the beginning, said in August 2021: “China’s market demand has biased towards Chinese local brands rather than global brands.” -The above data refer to the “Analysis Report on the Market Prospective and Investment Strategic Planning of the Chinese Sports Service Industry Market in China”
The similarities of their successful roads are mainly reflected in the growth and maturity of various categories of Chinese clothing, and basically have gone through three stages: production, the rise of the category, and the integration of the industrial chain. In production phase: In the 1980s, because the supplies were relatively scarce at that time, the entire clothing industry was provided less than seeking, and some private clothing companies had just started. Therefore, the clothing industry was in the product production stage. In such a market pattern, there are only two elements of market competition. One is to seize the opportunity, and the other is to have products. The competition rules are “people have no self” and “there is no better than no”. The manufacturer can sell what to produce, and how much it can be sold.
1. Anta becomes a leader in local sports brands
It’s market share, the gap between Anta Sports and Nike and Adidas is also narrowing. L’Orer Data shows that in the domestic sports apparel market, the market share of the Anca Sports in 2020 was increased to 15.4%, second only to 25.6%and 17.4%of Nike and Adidas.
On from the large category of sports shoes, the sports shoes market Nike and Adidas still occupy the dominant position. Anta Sports increased to 10.4%.
The market share of Anta Sports in the sportswear market in 2020 reached 22.3%, surpassing Nike and Adidas in one fell swoop, ranking first. rn2、2020年安踏实现净利润51.62亿元rn安踏体育发布2020年财报的数据显示，截至2020年12月31日，安踏体育年度营收实现连续7年的增长势头，同比Increased by 4.7%to RMB 35.51 billion, and its domestic leading sports brand’s status is still firm. It is worth noting that Anta achieved a net profit of RMB 5.162 billion in 2020, surpassing 3.314 billion yuan in Adidas, which was a challenge for Anta to have a long -term pattern formed by Nike and Adidas for a long time in the sports clothing market.
In the 2020 financial report released by Adidas on March 10, 2020, the company was injured due to the epidemic of the episode of 429 million euros (equivalent to RMB 3.314 billion), which was 77.6%; sales of 19.84 billion euros, down 16.1%from the previous year’s 23.64 billion euros.
Anta performed well in 2020 due to its good development of its e -commerce platform, early outbreak, and the offline sales of all sports brands were in a “stagnation” state. In this case, online has become the main way to relieve offline stores and inventory pressure. During the reporting period, Anta Sports E -commerce revenue exceeded 9 billion yuan, an increase of 53%over the year in 2019. The proportion of the overall revenue contributed by e -commerce revenue increased from 18%in 2019 to 26%, and the growth of e -commerce business has increased significantly.
3, the resistance tide caused by Xinjiang cotton is the second month after the outbreak of the Xinjiang cotton incident in the new year of the Xinjiang cotton. In April 2021 The sales of sportswear giants Nike in Tmall flagship store decreased by 59%compared with the same period last year, and Uniqlo also fell 21%. The sales of domestic brands Li Ning and Anta have recorded significantly, especially the fashion product line “China Li Ning” under Li Ningqi has soared more than 800%year -on -year. 59%.
Irds after the semi -annual report of Adidas, the Adidas CEO, who was optimistic about the tide warranty in Xinjiang cotton incident at the beginning, said in August 2021: “China’s market demand has biased towards Chinese local brands rather than global brands.”
-The above data refer to the “Analysis Report on the Market Prospective and Investment Strategic Planning of the Chinese Sports Service Industry Market in China”
The similarities of their successful roads are mainly reflected in the growth and maturity of various categories of Chinese clothing, and basically have gone through three stages: production, the rise of the category, and the integration of the industrial chain.
In production phase: In the 1980s, because the supplies were relatively scarce at that time, the entire clothing industry was provided less than seeking, and some private clothing companies had just started. Therefore, the clothing industry was in the product production stage. In such a market pattern, there are only two elements of market competition. One is to seize the opportunity, and the other is to have products. The competition rules are “people have no self” and “there is no better than no”. The manufacturer can sell what to produce, and how much it can be sold.