1 thought on “How to predict the trend of shoe popularity”

  1. The main consumer groups of sports shoes and clothing products are consumers who love and engage in sports and age, aged 14-35, and the main consumer groups of sports and casual shoes and clothing products not only include consumers who love and engage in professional sports, but also cover More vast ordinary consumers, the age interval of the main consumer groups is relatively wide.
    In data from the “Sports Shoes Industry Market Prospective and Investment Strategic Planning Analysis Report” released by the Prospective Industry Research Institute, my country’s sports shoes and clothing market 2016
    The total market size of the market reached 188.4 billion yuan, and it is expected to reach in 2020 that it is expected to reach 246.7 billion yuan, with an average annual compound growth rate of 8.37%, maintaining a relatively stable growth trend. From the perspective of the subdivision industry, the average annual compound annual growth rate is 6.9%in the sportswear market in 2016-2020. The average annual compound growth rate of the sports shoes market in the next few years is 9.92%, and the growth rate of the sports shoes market is faster.
    The market share of Chinese brands Li Ning, Tubu, 361 degrees, Peak, etc., maintained at about 3-5%, and the competition was relatively fierce. In addition, Nike and adidas and other focus on mid -to -high -end markets,
    and my country’s brands have cut into the public sports shoes and clothing markets, focusing on second- and third -tier cities.
    The overall operation of the Chinese sports shoes market
    2016 The sales revenue of our mobile shoes industry was about 95.01 billion yuan, the import amount was 870 million yuan, the export value was 1.88 billion yuan, and the domestic market size was about 94 billion yuan.
    The sports industry in our country is in its infancy. In the future, the development space is broad
    2013 The added value of my country’s domestic sports industry was 313.6 billion yuan, accounting for only 0.6%of GDP. In contrast 435 billion US dollars, 2.59%of the GDP
    , twice the times of the automotive industry and 7 times that of the film and television industry. In 2014, the per capita sports consumption was 645
    , accounting for less than 3%of residents’ income. At present, my country’s sports development is at a low level, and the participation of residential sports needs to be improved.
    2014 The State Council issued the “Several Opinions on Accelerating the Development of Sports Industry to Promote Sports Consumption”. Become a national pillar industry.

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