1 thought on “The characteristics of the gym itself”

  1. In the operation of the gym, from the product perspective, according to the characteristics of different gender, age and other groups, there are relative fitness items or coaches. Instead, in the marketing of the gym, rare gyms make corresponding marketing according to gender or age. We When the gyms I see are daily marketing, the scope is too wide, and there is no special marketing for a certain population.

    Most gyms do the carpet -type method when promoting marketing. Whether it is the release of outdoor advertisements or the distribution of the upload of the road, almost all the people are facing. Then when the customer enters the store, it will provide suitable fitness projects according to the characteristics of the customer. If you promotes marketing in the early stage, it will be classified as a purpose, and will it be better to carry out special marketing? Let’s analyze it below:
    First of all, the use of the gym category marketing method can integrate existing resources of the gym. In general gyms, although the hardware facilities are well -equipped, the result of carpet marketing will cause customers to choose a project project Excessive concentration allows other projects to be idle. With the gym’s classification marketing method, you can attract customers for a period of time and let the gym’s idle project department be idle.

    It, the use of gym classification marketing methods can make marketing staff more professional. Professional marketers cannot be Pepsi in the gym, and the gym customer classification marketing methods can allow marketers to study the internal settings of the gym. Essence
    In again, the use of the gym classification marketing method is also better than disadvantages for the gym. The gym’s own operation method is very helpful.

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