4 thoughts on “What are the characteristics of the mainstream consumer groups of Taobao platform and Tmall platform respectively”
Anita
Most of the users of these two platforms overlap. A lot of people are shopping on Taobao and shopping on Tmall. The other part of the number will be biased towards a certain platform. In consumption level: Assuming that the sales of the two platforms summarized and the number of users are eliminated to get an average customer unit price. The customer unit price of Taobao platform will be lower than this average. Tmall’s customer unit price will be higher than this average The user features are determined by the nature and positioning of the platform. Tmall is the B2C platform. The operator is a brander and brand dealer. Compared with Taobao, the entry threshold is higher and the service guarantee is more comprehensive. Taobao is a C2C platform. In addition to the brand and brand dealer, the operator also has a relatively loose threshold for settlement. It is not as strict as Tmall.
Internal promotion is generally displayed in the internal website of Taobao, including all the websites that can be booths under the Taobao Group. Generally, it is through the traffic and drilling exhibition. The drill show is mainly displayed on the right and bottom on the homepage. Of course, there are other positions. The effect depends on the product itself and the picture. There are many factors.
n00:00 / 00: 5970% shortcut keys to describe space: Play / pause ESC: Exit full screen ↑: increase volume 10% ↓: decreases by 10% →: Single fast forward 5 seconds studio Here you can drag no longer appear in the player settings to reopen the small window shortcut key description
Most of the users of these two platforms overlap. A lot of people are shopping on Taobao and shopping on Tmall. The other part of the number will be biased towards a certain platform.
In consumption level: Assuming that the sales of the two platforms summarized and the number of users are eliminated to get an average customer unit price. The customer unit price of Taobao platform will be lower than this average. Tmall’s customer unit price will be higher than this average
The user features are determined by the nature and positioning of the platform.
Tmall is the B2C platform. The operator is a brander and brand dealer. Compared with Taobao, the entry threshold is higher and the service guarantee is more comprehensive.
Taobao is a C2C platform. In addition to the brand and brand dealer, the operator also has a relatively loose threshold for settlement. It is not as strict as Tmall.
Internal promotion is generally displayed in the internal website of Taobao, including all the websites that can be booths under the Taobao Group. Generally, it is through the traffic and drilling exhibition. The drill show is mainly displayed on the right and bottom on the homepage. Of course, there are other positions. The effect depends on the product itself and the picture. There are many factors.
On these two platforms. Price war is the best
n00:00 / 00: 5970% shortcut keys to describe space: Play / pause ESC: Exit full screen ↑: increase volume 10% ↓: decreases by 10% →: Single fast forward 5 seconds studio Here you can drag no longer appear in the player settings to reopen the small window shortcut key description