At present, the most effective drainage method is to use WeChat mini -programs, because applets not only realize drainage and conversion, but also through online and offline marketing, because the new retail pursuit is also the format of offline experience and online order transactions. Forms, and using small programs can also achieve new and retention problems. As follows: . Super gifts Dutch buying shop voucher gifts for super gifts. Sister Chen, who was buying and selling electrical appliances before, I suggested that she make a voucher of 200 yuan, and then told customers to buy a small fan of 80 yuan worth of 80 yuan, and the vouchers can be used directly as cash. The vouchers that customers spend money will of course come to the door. If they do not come to consume, it is equivalent to buying a 80 yuan fan with 200 yuan, and most people will not do this. Customers come to spend, and sales will go up. Generally, the profit of small appliances is about 30%. Even if the customer buys a 200 thing, Sister Chen can earn 60 yuan. The cost price of a small electric fan as a gift is actually less than 60, so the drainage is also earned. . The coupon drainage is still the above sister Chen. In addition to the voucher, I also asked her to make some 20 % discount coupons and cooperate with merchants with the same customer group to conduct mutual drainage. She is selling appliances. Those who have the same customer group are generally furniture stores or daily supplies retail stores. She goes to talk to these merchant bosses and puts coupons in their stores. Some guests come to the door to introduce her coupons. In return, she will also help them propagate. This is called mutual drainage and win -win cooperation. Merchants with the same customer group are very suitable for this trick. three, spike drainage provided by the same ultra -low -priced products as spike products, allowing customers to buy it at designated points. A fruit supermarket at the gate of our community, they often engage in spike activities. For example, at 10 o’clock on Friday, 15 yuan killed 2 cantaloupes, cantaloupe generally seven or eight dollars a pound, and the original price of two cantaloupe was about 40 yuan. There are many participants. At 10 o’clock, hundreds of people appeared in the WeChat group of fruit stores to buy them. Of course, not everyone can grab it. Generally, the quota is limited to 20 or 30 people. However, this method can effectively activate old customers and change more new customers. 4. Free experience drainage is also common. For example, an educational and training institution has recorded a set of 3 lessons for training tutorials as a free experience tutorial to drain. It should be noted that the content of the experience class must be real and real. After experiencing this set of textbooks, I will apply for more tutorials for paying for payment. Free things are also spread fast. After the customer experience shares in the circle of friends and groups, it is easy to attract hundreds of customers. 5. Internet tool drainage. In fact, it cannot be used as a drainage method alone. It just shows the offline drainage method through the online method. However, because the Internet tools can greatly improve the efficiency of communication and amplify the promotion effect, it has produced many novel promotion models, such as the above -mentioned discount groups, vouchers, spikes Wait. There are many Internet tools, such as public account diversion treasures, providing various free merchant activity tools and activity strategies, and have advertising resources of 72 investment advertising platforms, covering more than 1 billion users, supporting daily exposure of more than 1 billion times, more than 1 billion times. The most important thing is to send free trials, and effective results are paid. The above methods are suitable for all physical store drainage, but the specific store should be analyzed in detail, and you must determine the strategy according to your own actual situation.
For the lamp industry, the core significance of the new model of the “Internet physical store marketing model” is to use the retail as the main body and use the platform -type intelligent hardware as the carrier to perform smart new media operations to drain and stick users to increase the frequency of consumption. In the end, it is promoted to return to the essence of commercial stores: continuous sales and profitability. In addition, the new model has opened the leap -forward development of the precision marketing of retail merchants in the lamp industry: “Internet physical store marketing model” analyzes consumer behavior through big data, collects and integrates consumer data and labels, and according to consumer consumer behavior preferences Precise marketing, this is also a leap from the concept of consumer -centered. At the same time, the “Internet physical store marketing model” further uses the advantages of offline experience that the physical lamp retail industry does not have, and promotes drainage through online intelligent interactive promotion, walking and offline two legs to walk to realize the entity to realize the entity Store counterattack.
The physical store is waiting for customers to consult. If you are online, you can use some promotion tools to publish your product update information on the Internet and circle of friends, WeChat groups, and QQ groups. A lot of companies are doing online product maps, that is, there is no large -scale promotion, and many people do not know. It is to make a product map online online. We can see the personal promotional products, and everyone can see it. I have a friend. He is a running lamp business. Now the running business is a customer’s product catalog. You can directly see the product directory when you scan on WeChat. The effect is also better than before. What customers need and release the latest product information to customers in time, and the transaction volume is also good.
It’s best to do it online and offline together
At present, the most effective drainage method is to use WeChat mini -programs, because applets not only realize drainage and conversion, but also through online and offline marketing, because the new retail pursuit is also the format of offline experience and online order transactions. Forms, and using small programs can also achieve new and retention problems. As follows:
. Super gifts Dutch buying shop voucher gifts for super gifts. Sister Chen, who was buying and selling electrical appliances before, I suggested that she make a voucher of 200 yuan, and then told customers to buy a small fan of 80 yuan worth of 80 yuan, and the vouchers can be used directly as cash. The vouchers that customers spend money will of course come to the door. If they do not come to consume, it is equivalent to buying a 80 yuan fan with 200 yuan, and most people will not do this. Customers come to spend, and sales will go up. Generally, the profit of small appliances is about 30%. Even if the customer buys a 200 thing, Sister Chen can earn 60 yuan. The cost price of a small electric fan as a gift is actually less than 60, so the drainage is also earned.
. The coupon drainage is still the above sister Chen. In addition to the voucher, I also asked her to make some 20 % discount coupons and cooperate with merchants with the same customer group to conduct mutual drainage. She is selling appliances. Those who have the same customer group are generally furniture stores or daily supplies retail stores. She goes to talk to these merchant bosses and puts coupons in their stores. Some guests come to the door to introduce her coupons. In return, she will also help them propagate. This is called mutual drainage and win -win cooperation. Merchants with the same customer group are very suitable for this trick.
three, spike drainage provided by the same ultra -low -priced products as spike products, allowing customers to buy it at designated points. A fruit supermarket at the gate of our community, they often engage in spike activities. For example, at 10 o’clock on Friday, 15 yuan killed 2 cantaloupes, cantaloupe generally seven or eight dollars a pound, and the original price of two cantaloupe was about 40 yuan. There are many participants. At 10 o’clock, hundreds of people appeared in the WeChat group of fruit stores to buy them. Of course, not everyone can grab it. Generally, the quota is limited to 20 or 30 people. However, this method can effectively activate old customers and change more new customers.
4. Free experience drainage is also common. For example, an educational and training institution has recorded a set of 3 lessons for training tutorials as a free experience tutorial to drain. It should be noted that the content of the experience class must be real and real. After experiencing this set of textbooks, I will apply for more tutorials for paying for payment. Free things are also spread fast. After the customer experience shares in the circle of friends and groups, it is easy to attract hundreds of customers.
5. Internet tool drainage. In fact, it cannot be used as a drainage method alone. It just shows the offline drainage method through the online method. However, because the Internet tools can greatly improve the efficiency of communication and amplify the promotion effect, it has produced many novel promotion models, such as the above -mentioned discount groups, vouchers, spikes Wait. There are many Internet tools, such as public account diversion treasures, providing various free merchant activity tools and activity strategies, and have advertising resources of 72 investment advertising platforms, covering more than 1 billion users, supporting daily exposure of more than 1 billion times, more than 1 billion times. The most important thing is to send free trials, and effective results are paid. The above methods are suitable for all physical store drainage, but the specific store should be analyzed in detail, and you must determine the strategy according to your own actual situation.
For the lamp industry, the core significance of the new model of the “Internet physical store marketing model” is to use the retail as the main body and use the platform -type intelligent hardware as the carrier to perform smart new media operations to drain and stick users to increase the frequency of consumption. In the end, it is promoted to return to the essence of commercial stores: continuous sales and profitability. In addition, the new model has opened the leap -forward development of the precision marketing of retail merchants in the lamp industry: “Internet physical store marketing model” analyzes consumer behavior through big data, collects and integrates consumer data and labels, and according to consumer consumer behavior preferences Precise marketing, this is also a leap from the concept of consumer -centered. At the same time, the “Internet physical store marketing model” further uses the advantages of offline experience that the physical lamp retail industry does not have, and promotes drainage through online intelligent interactive promotion, walking and offline two legs to walk to realize the entity to realize the entity Store counterattack.
The physical store is waiting for customers to consult. If you are online, you can use some promotion tools to publish your product update information on the Internet and circle of friends, WeChat groups, and QQ groups. A lot of companies are doing online product maps, that is, there is no large -scale promotion, and many people do not know. It is to make a product map online online. We can see the personal promotional products, and everyone can see it. I have a friend. He is a running lamp business. Now the running business is a customer’s product catalog. You can directly see the product directory when you scan on WeChat. The effect is also better than before. What customers need and release the latest product information to customers in time, and the transaction volume is also good.