2 thoughts on “The development prospects of the sports industry”
Cristina
The proportion of my country’s sports industry in the low proportion of the national economy is in the growth trend With the increase of the number of events such as Chinese competitions and the rise of mass sports, the main downstream industries such as stadiums, sports lottery and sports products have gradually increased. At the same time It is a higher level of pursuit of the people’s material life. Therefore, China’s per capita consumption level is low. Initial statistics, the size of the sports industry market in 2020 reached 2575 billion yuan, accounting for 2.53%of the national economy, a lower proportion.
But from the perspective of the market size and growth rate of China’s sports industry, my country’s sports industry is growing. The total output of the national sports industry has increased from 1.7 trillion yuan in 2015 to nearly 3 trillion yuan in 2020. Over the years, the growth rate of the total output value of my country’s sports industry has maintained a level of more than 10%, which is much higher than the growth rate of GDP during the same period.
The proportion of subdivisions of sports service industries In from the perspective of the Sports Industry market segment, including sports service industry, sports goods and related product manufacturing, sports venue facilities construction, etc. field. Among them, the sports service industry has many classifications. According to different service types, it can be subdivided into sports management activities, sports competition performance activities, sports fitness and leisure activities. The specific market segments are as follows: From the point of view of the market segment, in the past, sports goods have always been the largest category of my country’s sports industry. In 2015, it accounted for more than 60%, which is the main support of the sports industry. However Increased consciousness and the continuous growth of sports consumption, including sports service industries such as sports events, venue operations, sports training and other categories, the development momentum is in good development momentum. Preliminary statistics of sports services in 2020 have reached 50%, surpassing sports products, becoming the sports industry accounting Big -the largest segment. The “Fourteenth Five -Year Plan” period of China’s sports industry development goals On August 3, 2021, the State Council issued the “National Fitness Plan (2021-2025)”, which was proposed on the “14th Five -Year Plan” period. Four specific goals and eight main tasks: the plan is clearly clear by 2025, and the proportion of the number of people often participating in physical exercise reaches 38.5%; The community was fully covered in the 15 -minute fitness circle; 2.16 people per 1,000 people had social sports instructors; the total scale of the national sports industry reached 5 trillion yuan. Driven by policy support, the level of public service of national fitness in my country has improved significantly, and sports have gradually become part of people’s daily life. At present, the number of people often participating in physical exercise in my country has reached about 500 million, accounting for 37.2%of the total population. The national fitness provides a huge market for the development of the sports industry, and the sports industry will usher in rapid development. -The above data refer to the “Analysis Report on the Forecast and Investment Strategic Planning of China’s Sports Industry Development Prospects and Investment Strategic Plan”
As an industry or industry, sports are far from the government’s expectations of the government in the formulation of policies in China; it is not grasped in the future to achieve this expectation. , like many industries, the development of the sports industry is promoted by the government, not driven by the consumer side; and this is another question of the first chicken or egg: if the government does not conduct some from the policy side, some of the policy end some. Guide and put some funds, will the company invest in such an industry that requires consumer but insufficient consumption? We talk about the development of the sports industry, which is the development of its market development process. In the future, the prospects of the future are related to the following two issues. Through the professional league, the national team talents themselves have a directional contradiction between the two, which eventually leads to the incentive mechanism of professional athletes with the motivation of participating in the national team. In the league, the so -called amateur basketball league in Guangdong played in full swing and the competition was not lost to the CBA, and the athlete’s income was quite good. This kind of event is cultivated through the form of the market, and it should also use market mechanisms to resolve its internal problems and contradictions. The national team still represents the collection of the highest level athletes, but because the current domestic league does not reach the level of their exercise, it still costs foreign teams to play against our athletes to play for the purpose of exercise. The monopoly nature of the TV station does not change, and the income of various leagues in China is not possible. The first source of income from all professional sports is generally the income of live broadcast rights, and there are basically no one in China’s existing national conditions that can negotiate with television stations, so there is a lack of the largest source of income. For example, even if the CBA develops into the world’s first league, will CCTV pay a high copyright fee for its copyrights? CBA is more likely to sell its copyrights broadcast in other parts of the world. The Chinese people do not like competition, and they pay attention to the golden mean. There are certain reasons. After all, sports events are a war of peace. Even if it is fully let go of the market mechanism, maybe consumers do not exercise at all? Don’t watch the ball at all? This is also possible. After all, as a business, it is the probability of success.
The proportion of my country’s sports industry in the low proportion of the national economy is in the growth trend
With the increase of the number of events such as Chinese competitions and the rise of mass sports, the main downstream industries such as stadiums, sports lottery and sports products have gradually increased. At the same time It is a higher level of pursuit of the people’s material life. Therefore, China’s per capita consumption level is low. Initial statistics, the size of the sports industry market in 2020 reached 2575 billion yuan, accounting for 2.53%of the national economy, a lower proportion.
But from the perspective of the market size and growth rate of China’s sports industry, my country’s sports industry is growing. The total output of the national sports industry has increased from 1.7 trillion yuan in 2015 to nearly 3 trillion yuan in 2020. Over the years, the growth rate of the total output value of my country’s sports industry has maintained a level of more than 10%, which is much higher than the growth rate of GDP during the same period.
The proportion of subdivisions of sports service industries
In from the perspective of the Sports Industry market segment, including sports service industry, sports goods and related product manufacturing, sports venue facilities construction, etc. field. Among them, the sports service industry has many classifications. According to different service types, it can be subdivided into sports management activities, sports competition performance activities, sports fitness and leisure activities. The specific market segments are as follows:
From the point of view of the market segment, in the past, sports goods have always been the largest category of my country’s sports industry. In 2015, it accounted for more than 60%, which is the main support of the sports industry. However Increased consciousness and the continuous growth of sports consumption, including sports service industries such as sports events, venue operations, sports training and other categories, the development momentum is in good development momentum. Preliminary statistics of sports services in 2020 have reached 50%, surpassing sports products, becoming the sports industry accounting Big -the largest segment.
The “Fourteenth Five -Year Plan” period of China’s sports industry development goals
On August 3, 2021, the State Council issued the “National Fitness Plan (2021-2025)”, which was proposed on the “14th Five -Year Plan” period. Four specific goals and eight main tasks: the plan is clearly clear by 2025, and the proportion of the number of people often participating in physical exercise reaches 38.5%; The community was fully covered in the 15 -minute fitness circle; 2.16 people per 1,000 people had social sports instructors; the total scale of the national sports industry reached 5 trillion yuan.
Driven by policy support, the level of public service of national fitness in my country has improved significantly, and sports have gradually become part of people’s daily life. At present, the number of people often participating in physical exercise in my country has reached about 500 million, accounting for 37.2%of the total population. The national fitness provides a huge market for the development of the sports industry, and the sports industry will usher in rapid development.
-The above data refer to the “Analysis Report on the Forecast and Investment Strategic Planning of China’s Sports Industry Development Prospects and Investment Strategic Plan”
As an industry or industry, sports are far from the government’s expectations of the government in the formulation of policies in China; it is not grasped in the future to achieve this expectation.
, like many industries, the development of the sports industry is promoted by the government, not driven by the consumer side; and this is another question of the first chicken or egg: if the government does not conduct some from the policy side, some of the policy end some. Guide and put some funds, will the company invest in such an industry that requires consumer but insufficient consumption? We talk about the development of the sports industry, which is the development of its market development process. In the future, the prospects of the future are related to the following two issues. Through the professional league, the national team talents themselves have a directional contradiction between the two, which eventually leads to the incentive mechanism of professional athletes with the motivation of participating in the national team. In the league, the so -called amateur basketball league in Guangdong played in full swing and the competition was not lost to the CBA, and the athlete’s income was quite good. This kind of event is cultivated through the form of the market, and it should also use market mechanisms to resolve its internal problems and contradictions. The national team still represents the collection of the highest level athletes, but because the current domestic league does not reach the level of their exercise, it still costs foreign teams to play against our athletes to play for the purpose of exercise.
The monopoly nature of the TV station does not change, and the income of various leagues in China is not possible. The first source of income from all professional sports is generally the income of live broadcast rights, and there are basically no one in China’s existing national conditions that can negotiate with television stations, so there is a lack of the largest source of income. For example, even if the CBA develops into the world’s first league, will CCTV pay a high copyright fee for its copyrights? CBA is more likely to sell its copyrights broadcast in other parts of the world.
The Chinese people do not like competition, and they pay attention to the golden mean. There are certain reasons. After all, sports events are a war of peace. Even if it is fully let go of the market mechanism, maybe consumers do not exercise at all? Don’t watch the ball at all? This is also possible. After all, as a business, it is the probability of success.