Gifts are a way of showing etiquette. Whether in the East or the West, giving gifts is a virtue. Gifts are associated with the good feelings of human beings. They are the expression of people’s feelings, friendship and mutual wishes. Colorful gift packaging brings consumers the enjoyment of beauty and endless fun. Excellent gift packaging not only improves the value of the commodity itself, but also can better enhance the added value of the commodity. After use, the commodity packaging can be used as decorative furnishings, and users can obtain unexpected spiritual enjoyment.
Cake as a traditional gift, has a strong traditional and cultural connotation, different national culture has a thousand different connotation expression, such as the Mid-Autumn Festival, wedding, celebration, etc., the design of the cake gift box should be graphics, text, color and people for different holiday feelings tend to set in one, to better express the special significance of the cake gift box for the holiday. While the gift renders the atmosphere of the program, it should also take into account the happy taste of the recipient when opening the package. The gift should pay attention to the use of space and the grasp of the details of each side of the package that can be displayed.
There are many kinds of food packaging, fried food, baked food, candy, preserves and so on: condiment packaging has liquid, powder, paste and so on. This kind of packaging has many kinds and extensive contents, which pay attention to health and quality. With the continuous improvement of people’s living standards, people’s requirements for food and condiments have risen to pay attention to health, delicious, nutrition, health care and other functions. This kind of goods in the packaging design to highlight its delicious sense, to be able to cause people’s appetite. In order to prevent deterioration, in the choice of packaging materials and processing technology, are constantly innovating.
Food, flavoring in the design of expression to show the real properties of the product. To have a bright label, graphic elements to be able to arouse the association of consumers, color should be able to reflect the characteristics of the product, the text arrangement should be clear, production date, net content, shelf life, composition description, use method, etc.
Wine packaging containers are generally transparent bottles and cans, so that consumers at a glance, consumers often to the color of the product to judge the taste and freshness of the product, glass material transparent, glittering and translucent, gorgeous high-grade.
Another big material of wine packaging is ceramic, magnetic box with logo, ceramic material can be simple and thick or noble and elegant. Use different shapes, will produce a variety of different styles. Glass bottles and cans are the beer of choice. Cans are good, easy to carry and not easy to counterfeit. Cans of beer are better for traveling than bottles. Wine packaging has the characteristics of consumer perception, so in the design, graphic take abstract, simple, summary elements, color choice is relatively bright, text elements highlight the brand name of the product.
At present, the domestic market wine industry competition is fierce, forcing the wine packaging upgrade new, new technology, materials and wine packaging constantly combined. Red wine used to be mostly naked bottle sales, but now consumers have changed the aesthetic trend of red wine, in the outer box, bottle shape, bottle label, color innovation has higher requirements, more attention to the overall effect of exhibition and sale. Wooden boxes, special-shaped bottles and colorful bottle labels are appearing more and more in wine packaging.
The design of tea and beverage packaging should fully grasp the accurate characteristics of commodities, highlight the characteristics of commodities, and increase the visual impact of packaging. In the packaging design of tea and beverage, the unity of color and shape, artistic conception and color complement each other, harmony is the eternal theme of aesthetic expression. From the perspective of consumers’ consumption concept, tea is often divided into green tea, black tea, oolong tea, flower tea and so on according to the different varieties of tea. Some are named according to the preferences of consumers, such as Longjing, Biluochun and so on.
The packaging of drinks is often divided according to different types of drinks, such as carbonated drinks, functional drinks, fruit drinks and so on. Coffee is also a kind of modern beverage. With the progress of society and the development of economy, coffee is more and more accepted by Chinese people. New age drinks, which pay attention to special packaging design from inside to outside, are becoming popular in the consumer market. Drinks are no longer just about quenching one’s thirst. Choosing a beverage with a cool packaging tells everyone that “I am special”!
Packaging in the process of commodity sales, convey a variety of different commodity information, bring a lot of convenience to people’s life. Medical supplies are a kind of special commodities, the packaging design is limited by the nature of drugs, its particularity must be paid attention to and seriously treated. It is a failure, and a terrible one, that the packaging of medicines that does not represent their properties is ambiguous and that consumers do not get accurate information directly from the packaging. With the improvement of people’s living standard and the enhancement of health consciousness, people’s demand for health care products is increasing.
Consumers buy health care products in addition to their own use, there is another use is to gift relatives and friends. Health care products are not necessary for consumers to buy, so in the packaging design, we should excavate the symbolic meaning of design symbols, so that consumers have a good association and trust. Health care product packaging design is divided into health food and health care medicine two categories, the product packaging design must comply with the relevant industry standards.
More and more modern people pay attention to the pursuit of life quality, especially modern women, in the career development at the same time more hope to retain youth, retain beauty. Beauty cosmetics are unisexes, there are only for women or men, and for children, with the development of material and spiritual civilization, people’s appreciation level and aesthetic taste is constantly improving. Beauty cosmetics is the product of fashion, it is a kind of personality embodiment, it is a kind of mood, a kind of characteristic, a kind of trend, no product is so sensitive to the requirements of consumers as beauty cosmetics.
It is because of this characteristic of cosmetics, the design should pay more attention to the difference of different consumer groups. For example, women’s skin care products are designed with exquisite elegance and soft colors; And men’s skin care products design, simple and bright, fresh and dynamic; Children’s skin care products, to express childlike fun, innocent, bright and infectious color; Beauty products to reflect color rich, elegant and luxurious.
There are many kinds of daily necessities, including: electronic products, daily chemical products, office supplies, industrial products, etc., this kind of commodity packaging design style is simple, reflecting the sense of science and technology and fashion. When purchasing such products, most consumers like to perceive the quality and function of the products by seeing the contents directly.
For this kind of products with specific images, the slogan is not the most important. What consumers care about is how to truly and accurately understand the product, which requires the expression of visual elements in the packaging design, often through photography to truly show the product, or in the design of the packaging structure to adopt the window packaging, so that consumers can directly contact the product. Since they are not disposable consumables, the brand of this kind of products is also a concern for consumers, so the visual significance of the brand is also very important.
Cultural and educational supplies cover a variety of cultural and educational products, mainly including: drawing tools, pigments, various pens, inks, various learning tools and so on. This kind of packaging in the embodiment of visual image, focus on highlighting the characteristics of cultural products, reflect the cultural connotation, concise and bright design style, product functional performance is clear. For example, in the packaging design of some stationery, because the style and use of stationery are very different, the packaging has its own characteristics.
In the packaging of high-grade stationery, while reflecting the culture, more emphasis on the sense of elegance. General stationery supplies, especially those used by students, tend to reflect a modern sense of liveliness, which is often expressed by some cartoon illustrations.